Team, reputation & growth

Your team and staffing

See staffing risk, capacity, and how your labor compares to peers of your size.

Recruiting and hiring

Track your hiring pipeline and time your hires to the demand you can see coming.

Your reputation

Track your external standing and catch a decline before it costs you referrals.

Growing your book of work

See the levers that grow revenue and where your book is concentrated or exposed.

"Applicants: the in-play list and how they are surfaced"

Every applicant in Recruiting, whether they just landed from a forwarded resume or they have been in your pipeline for weeks, lives in one place: the **Applicants** tab. Verinode does not source ca…

"Capacity: weather, seasonal utilization, and hiring signals"

Capacity answers three separate questions about your crew: what is the weather about to throw at you, is your roster sized for the season you are actually in, and does the math support hiring, hold…

"Career Paths: the rungs each role climbs"

Career Paths is where you write down the ladder a role climbs, in your own words, then place your techs on the rung they're standing on today. A path might be "Technician track" running Apprentice…

"Compensation: setting pay and comparing to market wage bands"

Pay is one of the largest, least-benchmarked costs in a restoration business. Most operators set a technician's wage once, at hire, and never check it again against what the market has moved to. Th…

"Skill Matrix: see who's strong where"

The Skill Matrix is a read-only deck. It does not ask you to enter anything, run anything, or generate anything. It reads the competency ratings already sitting on your team's performance review re…

"Speed to Lead: how fast a new lead gets a first response"

Speed to lead is the oldest rule in sales: the operator who replies first usually wins the job. Speed to Lead is Verinode reading how well you actually do that, from your own logged lead activity,…

Adding leads manually and importing a CRM CSV

Leads flow into Verinode on their own as inquiries come in through your inbox, but two of them are always in your hands: typing in a lead you took over the phone, and bringing in a batch export fro…

Applicant scores and the Why-This-Score breakdown

Every applicant in Recruiting carries an overall score out of 100. It is Verinode's read on how closely this candidate matches the requisition they applied to, built from five weighted dimensions:…

Carrier scorecards

Carrier scorecards is the compliance side of your reputation, the numbers a carrier or TPA tracks on you directly rather than what a customer posts publicly. Every restoration program has one: a re…

Coaching and review history on a member

Coaching is one of the tabs on a team member's detail card: the running record of how you have managed this person, alongside a single button that starts the next formal step with them, either a ne…

Connecting and managing review profiles

Everything in [Reputation](/help/reputation-overview) traces back to a review profile you have connected: a Google Business Profile, a Trustpilot page, or another platform where customers actually…

Creating a new role with the Hiring Advisor

Creating a role opens on its own page, not a modal, because drafting a legally-sound job description takes real back-and-forth. On the left you fill out the basics of the role. On the right, Hiring…

Cross-section links and the seasonal signal

Recruiting doesn't run as its own island. A hire you close here changes what Team shows about your bench. A staffing gap Team flags can turn into an open requisition here without you retyping the r…

Customer surveys

Customer surveys is the subsection of Reputation that rolls up feedback your own customers have given you directly, as opposed to a public review on Google or Trustpilot. Where the Reviews tab is w…

Draft a Requisition

Draft a Requisition is the generator on the Recruiting section's **Apps** row: you type the role you need in your own words, and you get back a restoration-specific plan to open it. Where the revie…

Drafting an offer with grounded comp ranges

Once an applicant is worth an offer, the hardest number to get right is the base pay, and the easiest way to get it wrong is to guess. The Draft Offer modal reads your peer network's compensation d…

Editing and refining a job description

Every open role in Recruiting carries one job description: a single markdown document (`jd_markdown` behind the scenes) that lives on the requisition and is the thing you post to Indeed, LinkedIn,…

Explore tiles: the Sales metric catalog

Every section in Verinode ends its home page with an Explore row: a horizontal strip of tiles that let you jump straight into a benchmark instead of hunting through a menu. On Sales, that row holds…

Findings tab: drilling into growth decisions

Sales opens as a swipeable card deck with four tabs: **Findings**, **Pipeline**, **Getting Leads**, and **Winning the Work**. Findings is the first tab, and it is where Verinode IQ's decisions for…

Findings: tips and cross-dimension team stacks

Findings is the first tab you land on inside the Team card slider. It is where Verinode turns everything it reads about your roster, certifications, service-line coverage, capacity, and pay into a…

Getting IQ's help on a network playbook

If your business belongs to a franchise network or association, your franchisor or association HQ can push a playbook, directive, recommendation, or experiment straight to your IQ account. It shows…

Getting Leads: acquisition-economics benchmark card

Getting Leads is one of the four tabs inside the Sales benchmark deck. It answers a single question: what does it cost you to bring work in the door, and how does that compare to operators like you…

Hires and retention checkpoints

A hire is only a good decision if the person is still doing the job months later. The **Hires + Retention** tab is where Verinode turns your hiring history into a set of retention rates, checkpoint…

How you compare to peers

"How you compare" is the peer-benchmark subsection inside the "How you're doing" card on Reputation. It takes the three composite numbers Verinode already computed for your account, average rating,…

Lead channels: how sources are classified

Every lead arrives with a source, whatever text described where it came from: "referral from Joe," "Google," "Angi," "repeat customer," a CRM export column, or a name a caller gave over the phone.…

Lead pipeline at a glance (tile + overview card)

Every inbound inquiry you get, whether it arrives as a phone call someone logs, a web form, a referral, or an import from your CRM, becomes a lead record in Verinode. The Lead Pipeline tile and the…

Legal guardrails: ban-the-box and protected-class safety

Hiring is the one place in Verinode where a wrong automated call has legal consequences, not just a bad business outcome. So Recruiting is built with a hard rule underneath every score, every stanc…

Members: your roster, filters, and card/table views

The **Team** section is where your team roster lives inside Verinode. It is not a scheduling tool or an HR system, it is where your people data flows in from the rosters, contracts, and screenshots…

Network Playbooks on mobile

When your franchise network (your franchisor, association, or HQ contact) pushes you a playbook, directive, recommendation, or experiment to act on, it lands in your Network Playbooks inbox. On mob…

Network Playbooks: intelligence from your franchise network

Network Playbooks is your inbox for the things your franchise network sends you directly. If you belong to a franchise or association that runs Verinode HQ, the leadership team there can push a pla…

Open roles and requisitions

An open role, called a requisition in the data model, is a position you are actively hiring for: a Lead Water Technician search, a second Estimator, an Office Manager backfill. Verinode tracks each…

Optimizing your profile and reputation tasks

Two separate tools live at the bottom of the "How you're doing" card inside Reputation: a **Reputation tasks** checklist and a **Profile Improvement Guide**. Both exist to close the gap between hav…

Performance Reviews: structured, scored 1-on-1s

Performance Reviews is a launchpad deck: a guided flow that takes you from "I need to run a 1-on-1" to a scored, signed, shareable record in about fifteen minutes. It walks a manager through a fixe…

Performance: peer-relative dimensions, not a single score

Verinode does not reduce a team member to a single performance score. There is no letter grade, no 0-100 rating, no ranked list of who is "best." Instead, Performance reads a member against the dim…

Playbooks, directives, recommendations, and experiments

If you belong to a franchise network, your franchisor (HQ) can send content straight into your account: a process to adopt, an instruction to follow, a suggestion to consider, or a test they want t…

Profile Bio generator

The Profile Bio generator is a small, single-purpose tool tucked inside Reputation: it writes a warm, ready-to-paste business bio, an "About your company" blurb, built from your own company details…

Reading a review and using the AI reply

Reputation reads the reviews already sitting on your Google Business Profile and Trustpilot listing and turns them into one working screen per review: the full text, whether you've already responde…

Reading the peer benchmark bar (P25 · median · P75)

Most of the numbers in Sales are more useful compared than they are alone. A $9,000 average job value does not tell you much by itself. Whether that number is strong or weak depends on what operato…

Recruiting benchmarks and the data dividend

The Benchmarks tab is where Recruiting stops being just your own numbers and starts being your numbers next to everyone else's. It takes the hires you have closed and the retention checkpoints you…

Recruiting decisions, findings, and tips

Recruiting throws off a lot of small facts: a posting with no applicants in ten days, a strong resume that just landed, an interview that got scheduled and never followed up on, a warm candidate wh…

Recruiting on mobile

Recruiting on mobile is the same hiring intelligence you get on the web, rebuilt as a stack of horizontal tile rows for a phone screen. Same open roles, same applicants, same interview pipeline, sa…

Recruiting: overview and how the section works

Recruiting is where Verinode reads your hiring funnel, from a role you need to fill through to whether the person you hired is still with you a year later. It does not post your jobs for you or pic…

Reputation AI agents

Reputation isn't read by one generic AI. Behind the section sits a small bench of specialists, each one built for a specific job in the pipeline that turns raw reviews and scorecards into something…

Reputation Findings and decisions

Reviews and standing tell you where your reputation sits today. Findings is where Verinode turns that picture into something to act on. As reviews land, response times slip or hold, carrier scoreca…

Reputation on mobile

Reputation on mobile is the same reputation intelligence you get on the web `/reputation` page, laid out for a phone: your composite Trust Score, your per-platform standing on Google, Trustpilot, Y…

Reputation section overview

Reputation is where Verinode reads your public standing, the reviews landing on Google and Trustpilot, the compliance scorecards carriers send back on your jobs, and the surveys your own customers…

Response Time turnaround tile

Every review you get is a two-step process: a customer posts it, and at some point you (or your team, replying from an AI-drafted response) post a reply. The gap between those two moments is your r…

Review profiles shelf (Google, Yelp, BBB, Facebook, Trustpilot)

Every review you get, on every platform, starts somewhere: a customer who typed a rating into Google, or Trustpilot, or Yelp. The Review profiles shelf is where Verinode shows you, platform by plat…

Role slots: cert-gated coverage and custom role targets

A role slot is not a person. It is a position: a piece of work your business has committed to being able to do, and the question of who on your crew can actually do it right now. Verinode builds tw…

Sales on mobile

Sales on mobile is the phone-and-tablet version of the same section that lives at `/growth` on the web (see [Sales: section overview](/help/growth-overview)). It reads the same leads, jobs, and mar…

Sales: section overview

Sales is where Verinode reads how work comes in the door and what it costs you to win it: how big the average job is, how often a lead turns into a signed job, what you spend to land one, and how y…

Sponsored AI help: when your network covers the IUs

Verinode runs on Intelligence Units (IUs): every time you ask IQ to do real work, from a quick question to saving a full plan, it draws down your IU balance. When your franchise network pushes you…

Take Action: growth decisions, agent activation, and unlock

Sales is where Verinode reads how you win work: what a job actually sells for, how many leads turn into signed jobs, what it costs you to land one, and how all of that stacks up against operators l…

Team benchmarks: cert currency, tenure, and utilization vs peers

Every operator has a gut feeling about their crew: certifications are probably fine, people probably stay a while, the schedule is probably full enough. Team Benchmarks replaces the gut feeling wit…

Team Work Styles (DISC): how each teammate works best

Every crew has a mix of people: some push hard for the result, some keep the room calm, some want the details exactly right. DISC (Dominance, Influence, Steadiness, Conscientiousness) is a plain-la…

The carrier vs customer gap (divergence)

Restoration operators answer to two different audiences at once: the carrier that assigned the job and the homeowner who lived through it. Carriers score you on documentation and process, response…

The depth chart: service-line coverage and single points of failure

Every restoration operator has a service mix, the list of job types you've told Verinode you run: water, mold, fire, biohazard, and so on. Some of those job types are gated by law or by carrier pro…

The four Sales vitals (hero panel)

Every section in Verinode opens with a hero panel: one dominant number, a few supporting numbers beside it, and a plain sentence about what you are looking at. Sales is no different. The hero at th…

The hiring pipeline and interview steps

Once an applicant is worth moving forward on, Verinode does not just leave a status label on their card. Advancing an applicant hands the file to a specialist that designs a four-stage interview pi…

The Leads pipeline page: filter and work your inquiries

The Lead Pipeline tile and the Pipeline overview card on Sales show you the shape of your funnel. This page is where you actually work it. **Leads**, at `/growth/leads`, is the full, filterable lis…

The member profile card: role, tenure, certifications, and posture

Team is where Verinode reads the people side of the business the same way Margin reads the money side: it takes what is already on file, plus whatever certifications, reviews, and job attributions…

The recruiting detail card: tabs by record kind

Recruiting tracks four different kinds of records at once: an open role you are hiring for, an applicant in your pipeline, a single interview step inside that pipeline, and a candidate sitting in y…

The Recruiting home: hero, Take Action, and the seven Explore tiles

Recruiting is where Verinode reads your hiring pipeline: the roles you have open, the applicants moving through them, how long a hire takes, and whether the people you bring on stay. It reads from…

The Reviews list

Every review your customers have left, on every platform you've connected, in one scrolling list. Verinode reads the reviews that already exist on Google and Trustpilot, the star rating, the text,…

The talent pool and candidate nurture

Most people worth hiring show up more than once. A strong second-place applicant on a role you filled in March is exactly who you want to call in July when someone quits. The talent pool is where V…

The Team section on mobile

The Team section on mobile is the same Team intelligence you get on the web, rebuilt to fit a phone screen. Same roster, same depth chart, same coaching and certification tracking, same benchmarks,…

The Team section: your crew, depth, and capacity at a glance

Team is where Verinode reads your roster, your certifications, and the service lines you offer, and turns them into one picture of who you have, how deep your bench runs, and where a single absence…

The Team work-style check, right in the intro

The Team section's [first-visit intro](/help/section-onboarding-first-visit) does not start by asking you to enter a roster. Its start step is a two-minute work-style check you take yourself, right…

Training Plans: turn a skill gap into a dated plan

A training plan is a short, dated checklist for one team member: the skill gap it closes, the certification it leads to (if any), a due date, and the ordered steps to get there. You build it by han…

Where your own Sales numbers come from

Sales is where Verinode reads how work reaches you and what it costs to win it: how many inquiries come in, how many turn into jobs, what the average job is worth, what you spend to get there, and…

Who can see and change a network playbook

If you belong to a franchise network or association, your franchisor can author a plan in their own Verinode HQ dashboard and send it to specific memberships. Verinode calls these plans one of four…

Winning the Work: conversion & deal-value card

Winning the Work is one of the four tabs in the Sales card deck. It holds the two numbers that describe how well you close the leads you already have: how often a lead turns into a signed job (Clos…

Working a playbook: acknowledge, start, complete, or decline

When your franchise network sends you something to work on, whether that's a playbook, a directive, a recommendation, or an experiment, it lands as a single detail page at `/network/playbooks/<plan…

Working a single lead: status, first response, convert

Every lead in your pipeline, whether it came in as a forwarded inquiry, a web form, a phone call someone logged, or a row from a CRM import, is a single record you can open and work. The lead detai…

Your Network Playbooks inbox: active and closed

If you belong to a franchise network, your franchisor can push guidance straight into your Verinode account: a playbook to follow, a directive to carry out, a recommendation to consider, or an expe…

Your Trust Score and How you're doing

Reputation is where Verinode reads your public review profiles, Google, Yelp, BBB, Facebook, and Trustpilot, and turns them into one number you can act on: a 0-100 Trust Score. It sits alongside yo…