Sales & Marketing on mobile

What this page is

Sales & Marketing on mobile is the phone-and-tablet version of the same section that lives at /growth on the web (see Sales & Marketing: section overview). It reads the same leads, jobs, and marketing data, resolves the same benchmark numbers, and opens the same peer comparisons. Nothing here is a stripped-down summary of the web page, it is the same data, laid out for a single-column screen: a short intro line, a Lead Pipeline tile (once you have leads), a horizontal Explore row of metric tiles, and a full-screen detail deck that opens whenever you tap one.

Verinode does not run your marketing or chase your leads for you. It reads what is already flowing into your account, holds your own numbers up against operators like you, and lays out what it finds. You decide what to do with it.

Where to find it

In the app, open the Business overlay from the floating menu pill and choose Sales & Marketing, or go directly to /m/business/growth. On web, the same section sits under the Revenue group in the sidebar at /growth. If the section has not been switched on for your account yet, opening it shows an activation gate instead of the home described below.

The intro line

Right under the page padding, one sentence sets the frame for everything below it. It reads one of three ways:

• "N decision(s) worth your time", when Verinode has open Sales & Marketing decisions waiting. The count is the same one that drives the N Decisions Ready pill on the web hero. Mobile does not repeat the web page's Take Action row of decision tiles on this screen, so if you see this line, work those decisions from the Decisions area of the app rather than from here.
• "How you win work, benchmarked against operators like you", when no decisions are open but at least one Explore metric already has a real peer number behind it.
• "How you win work. Your peer comparison fills in as more operators your size join", before any peer number exists yet for any of the six benchmark metrics. This is the same label-over-gating discipline used everywhere on Verinode: the sentence names the mechanic that is coming, it never fakes a comparison that is not there.

Lead Pipeline tile

This tile only appears once you have at least one lead on file. Until then, there is no row here at all, not a placeholder.

• Kicker: "Lead Pipeline."
• Headline: your lead count, formatted as a plain number followed by "leads" (for example "38 leads").
• Support line and accent color, which depend on whether any open lead has gone stale:

- If one or more leads need a follow-up, the accent turns Ember Red and the line reads "N need a follow-up". - If nothing needs attention, the accent is copper and the line reads "Tap to work the pipeline."

Tapping the tile opens the Pipeline detail deck, covered below.

The Explore row

Under the Explore label, a horizontal scroll of tiles holds the section's six benchmark metrics, plus a seventh, Speed to Lead, built from your own lead timestamps rather than the benchmark catalog. Each tile shows an uppercase label, a headline value, and a short sub-label naming where the number came from. A metric with no value of any kind, not your own, not a peer median, not a published industry figure, is left out of the row entirely rather than shown as an empty tile. A short row is a sign of a growing account, not a broken one.

For every benchmark tile, the value shown follows the same order: your own number first, then a peer median, then a published industry figure. The sub-label under the value tells you which one you are looking at:

• "Your value", once your own figure has flowed in.
• "Peer median", once your own figure has not yet flowed in but a peer comparison exists.
• "Industry typical", when neither of the above exists yet but a published reference does.

The six benchmark tiles

1. Average Job Value. What the average job sells for, once it closes. Shown as a dollar figure.
2. Close Rate. How many leads turn into jobs. Shown as a percentage.
3. Marketing % of Revenue. Share of revenue you spend on marketing. Shown as a percentage. This one has no "higher is better" direction, it is a pure comparison, not a score.
4. Cost per Job. What it costs you to win one job. Shown as a dollar figure. Lower is better here.
5. Return on Marketing $. Revenue earned for every marketing dollar spent. Shown as a dollar-and-cents ratio (for example "$4.20").
6. Referral Share. Share of leads that come from referrals. Shown as a percentage.

The seventh tile: Speed to Lead

Speed to Lead carries a green accent stripe and sits at the end of the row. It reads how fast a new lead gets its first response, mined from the received and first-response timestamps on your own leads (see Speed to Lead for the full mechanic, which is identical on mobile and web). The tile shows:

• A median day count ("median days to first response"), or "<1d" when the typical gap is under a full day, so a fast, same-day response doesn't read like missing data. Before any leads are mineable, the tile shows a dash and the sub-line reads "Log lead responses to map your speed to lead."
• A small pace preview, a strip of dots representing every stage-to-stage gap Verinode could mine in your lead funnel, with the Speed to Lead dot lit. This preview only appears once at least two gaps are mineable.
• A "vs Peer" delta, appearing only once a peer figure exists for this same gap and the difference is at least half a day. A plus means you are slower than peers, a minus means you are faster; slower renders in Ember Red, faster in Deere Green.

Tapping a tile: the detail deck

Tapping any tile in the Explore row, or the Lead Pipeline tile, opens a full-screen, translucent detail deck, the mobile mirror of the web overlay card deck. Tap the X in the top-right corner, tap outside the card, or press Escape to close it and return to the home exactly where you left it. Because every Explore metric shares one deck, you can swipe sideways between them without closing and reopening, the deck holds the full six-metric catalog behind the scenes even when a metric's own tile is currently hidden from the row for lack of a value.

Explore metric detail

Each metric's detail card shows:

• An uppercase kicker naming the metric.
• The headline value, in the same dollar, percentage, or ratio format as the tile.
• A sub-line naming the source: "Your value," "Peer median" (sometimes with a note on how many peer operators back it), "Typical · industry," or "Warming up" when nothing has landed yet.
• A plain-language caption, one line describing what the metric measures (for example, "What the average job sells for").
• A peer benchmark bar, once any of a peer median, P25, P75, or your own value exists. See Reading the peer benchmark bar for how to read it in full; in short, a shaded band marks the middle half of your peer cohort, a tick marks the median, and, once you have a value, a dot marks where you land against that spread. The dot turns Deere Green when you are ahead of the median (given the metric's own better-direction), Ember Red when you are behind, and copper for a metric like Marketing % of Revenue that has no better-or-worse direction at all. Underneath the bar, three small labels read P25, Median, and P75 with their formatted values.
• A line reading "Typical (industry): [value]" underneath the bar, when a published industry figure exists alongside your own or a peer figure.
• If neither a peer figure nor an industry figure exists yet: "The peer cohort is still forming for this metric. It fills in once enough operators like you contribute."

Pipeline detail

Tapping the Lead Pipeline tile opens a card labeled "Lead Pipeline" with:

• The same lead-count headline as the tile, followed by "leads," and the line "Every inquiry that came in, by stage."
• A four-column breakdown once your stage counts load: New, Quoted, Won, Lost, each showing its count.
• A close rate line (once you have at least one lead on file), your won-lead share of all leads, rounded to a whole percentage.
• A follow-up line: "N open lead(s) need a follow-up" in Ember Red when leads need attention, or "All open leads are being worked" in a muted tone when none do.
• A button at the bottom: "Work the leads that need attention" when something needs a follow-up, or "Open the full pipeline" when the pipeline is clean. Either one takes you to the full working list at /m/business/growth/leads, filtered to leads needing attention in the first case. The tile and its detail card are both summaries, the actual list you filter, open, and change lead status on lives on that separate page.

Speed to Lead detail

Tapping the Speed to Lead tile opens a card labeled "Speed to Lead" with:

• The same median-day headline as the tile.
• A sub-line reading "median days to first response," or, before any leads are mineable, "Log lead responses to map your speed to lead."
• The caption "How fast a new lead gets its first response, from receipt to reply."
• A "Peer median: [X]d" line, when a peer figure exists for this gap and you have a headline number of your own to compare it against (also rendered as "<1d" for a sub-day peer median).
• If nothing is mineable yet: "Log when a lead comes in and when it gets its first response, and this fills in with your own pace."

Empty states, all in one place

• No Lead Pipeline tile at all, before your first lead lands.
• A short Explore row, when some benchmark metrics have no value of any kind yet, missing metrics are dropped, not shown as ghosts.
• Speed to Lead with a dash and a log-prompt, before any received-to-response pair is mineable.
• No pace preview strip, until at least two stage-to-stage gaps are mineable.
• No "vs Peer" line on Speed to Lead, until a peer figure exists for that gap and the gap between you and peers is at least half a day.
• "The peer cohort is still forming for this metric", on an Explore detail card that has neither a peer nor an industry figure.
• Pipeline stage grid briefly blank, right after opening the Pipeline detail card, while stage counts load in.

How this fits with the rest of Verinode

Every number here traces back to data you already have, forwarded emails, connected tools, or manual entry, normalized the same way across web and mobile (see Connecting your data). The peer comparisons are never sold to carriers or anyone else, Verinode is an independent data trust: your figures feed the anonymized cohort that makes every operator's benchmark possible, and you get the comparison back in return. For how that resolution order (your number, then peer, then industry) works across every section, not just this one, see How benchmarks work and Reading a benchmark. Any decision Verinode surfaces from this section, an underperforming Cost per Job, a stalling Speed to Lead, gets worked the same way every decision on the platform does, see The decision workspace.