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Reputation section overview

Reputation is where Verinode reads your public standing, the reviews landing on Google and Trustpilot, the compliance scorecards carriers send back on your jobs, and the surveys your own customers…

8 min read·Updated July 13, 2026
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What Reputation is

Reputation is where Verinode reads your public standing, the reviews landing on Google and Trustpilot, the compliance scorecards carriers send back on your jobs, and the surveys your own customers fill out, and turns them into one place to watch and act on. It does not post on your behalf, and it never invents a number: every score on this page traces back to a review, a scorecard row, or a survey response that has actually flowed into Verinode. Where a platform hasn't been connected yet, or a metric needs more history than you have, the tile says so plainly instead of guessing.

Where to find it

Open Reputation from the sidebar. The route is iq.verinode.ai/reputation.

If Reputation hasn't been switched on for your account yet, you'll land on a Switch on Reputation prompt instead of the home layout described below. That's an activation step, not a paywall, click it (the button reads "Switching on…" while it runs) and the real page loads on the next visit.

The home layout

Reputation home is built from the same tile-row shell used across the platform: a sticky title at the top, then horizontal rows of tiles you scroll through. Nothing here is a card stacked inside another card, every tile in a row is the surface itself.

Two buttons sit in the header, next to the page title:

  • Add Data, the universal capture button. It opens the same upload, photo, paste, and voice modal used on every section, scoped to Reputation. Use it to hand Verinode a carrier scorecard PDF or a survey export you haven't connected any other way.
  • Manage profiles, which opens a modal listing all five review platforms in Verinode's catalog: Google, Trustpilot, Yelp, BBB, and Facebook. Each row shows whether that platform is connected. Google gets a full business search; the others accept a pasted profile URL. Disconnecting a platform is a soft removal, the confirmation reads "Disconnect [platform]? Reviews stay in Verinode but stop showing on /reputation. You can reconnect anytime," so nothing is deleted, it just stops appearing.

Hero: Trust Score

The top of the page is a single large number under the eyebrow Trust Score, a 0-100 composite built by weighting every connected platform's own trust score by its review volume, so a platform with 200 reviews carries more weight than one with 5. Next to the number, a pill shows your overall reply rate when you have one ("X% reply rate"), colored green at 85% and above, yellow from 60-84%, and red under 60%.

Under the headline, a line of plain-language context grounds the number in terms you already think in:

  • If you haven't connected any profile yet, it reads: "Connect a profile (Google, Yelp, or BBB) to start tracking your reputation."
  • Once you have reviews with a star average, it reads your average rating and review count, for example "4.6★ across 82 reviews."
  • If reviews exist but an average rating hasn't computed yet, it falls back to review and platform counts.

Two more figures sit to the right of the hero:

  • Reviews, your total review count across every connected platform, subtitled "All Platforms" once you have any, or "Connect A Profile" before you do.
  • Profiles, how many platforms you've connected, subtitled "Connected" or "None Yet."

Take Action

The second row is the platform-wide Take Action pattern: the decisions Verinode has surfaced for Reputation, plus two standing entry tiles that always sit first in the row:

  • An agent activation tile, a single click that opens the Reputation specialist in the side agent panel with a seeded first message, so starting a conversation about your reputation costs one click. It retires from the row once you've engaged with that agent at least once.
  • A Profile Bio launch tile. This opens a generator deck (Overview and Generate tabs) that writes a ready-to-paste "About your company" bio from your own business details, for pasting into your Google or Trustpilot profile page. It's a deliverable you copy out, not a record Verinode stores and re-shows.

After those two, Verinode's actual reputation decisions load in. Each decision names a concrete finding (a platform drifting, a carrier gap opening, a response-rate problem) with the dollar or risk stake behind it; clicking one opens the overlay slider drilled straight into that decision. Until decisions exist, one of three honest states shows instead, never a fabricated recommendation:

  • No platform connected yet: "Connect a review profile to start. Click a platform tile below to connect your Google Business Profile (or paste a URL for Yelp / BBB / Facebook / Trustpilot). Decisions surface as reviews land + nightly detection runs."
  • Platforms connected, prior signals worked through, none currently open: "Reputation is in good shape. You've worked through [N] signals. New ones surface here as the detector finds them, until then, nothing needs your attention."
  • Platforms connected, still building history: "Still learning your reputation. As reviews accumulate and the detector analyzes per-platform trends + carrier scorecard divergence, top decisions will appear here."

Overview tiles

The third row, titled Overview, holds three tiles that summarize the whole picture at a glance. Clicking any of them opens the overlay slider on the tab it names:

  • How you're doing (green). The value is your rounded Trust Score, with a subline reading your star average when you have one, or "Trust Score · 0-100 across platforms" when you don't. A trend sparkline appears once at least two days of history exist. This is the door into the full standing view: your score, your per-platform breakdown, how you compare to peers, and (only when the data exists) the gap between what carriers report on you and what customers say.
  • Reviews (violet). The value is your total review count, with a subline showing your reply rate, or "Connect a profile to start" before you have one. A segmented bar shows the volume split across your connected platforms once you have reviews on more than one. Clicking it opens the full review list.
  • Response Time (teal). This reads the median days it actually takes you to respond to a review, mined from your own posted-to-responded history, not a target or a guess. Before that history exists, it reads "Respond to reviews to map your turnaround." Where peer data is available, a peer-comparison line sits alongside your own number so you can see whether you're faster or slower than the field, without exposing any peer's raw figures. Clicking it also opens the review list, since the turnaround lives right alongside the reviews it's measured from.

Review profiles

The bottom row, Review profiles, is the shelf of platform tiles, the reputation equivalent of the Stack row on Vendors or the Recent Jobs row on Jobs: the things you actively manage. Today it shows two tiles, Google and Trustpilot, the platforms Verinode can actively scrape. (Yelp, BBB, and Facebook exist in the platform catalog and can still be connected by pasted URL through Manage profiles, they just don't have their own shelf tile until their own scraper is wired in.)

An unconnected platform tile reads "+ Connect" with "Not connected yet" underneath, plus one line explaining why that platform matters to a restoration business, for Google: "Where most homeowner-direct leads start"; for Trustpilot: "Where carrier-program operators are checked." Clicking an unconnected tile doesn't open the overlay slider, it routes straight to the right connect flow: Google opens a business search so you can find and claim your listing; Trustpilot opens Manage profiles with its row already expanded for a pasted URL.

A connected platform tile shows your star average and review count for that platform ("X reviews · Y% reply"), or "No data yet" while Verinode is still waiting on its first scrape. A small arrow badge in the corner reads your trajectory on that platform at a glance: green pointing up when your standing there is healthy, gray pointing sideways when it's drifting, red pointing down when it's exposed, each backed by a plain-language reason underneath (a low trust score, a low reply rate, or a cluster of recent negative reviews). Clicking a connected tile opens the overlay slider on the Reviews tab, filtered to just that platform's reviews.

How the overlay opens

Reputation home never navigates away from itself. Every tile that drills further, a decision, an Overview tile, a connected platform, opens the same three-tab overlay on top of the home screen you're already looking at, the Apple Music-style slider used across the platform. A translucent, blurred backdrop separates the overlay from the page underneath, and the home screen stays exactly as you left it once you close the overlay again.

The overlay has three tabs across the top, and it opens already scoped to whichever one is relevant to what you clicked:

  • Reviews (violet), the full review list, filterable to a single platform when you arrived from a platform tile.
  • How you're doing (green), your score, per-platform breakdown, peer comparison, carrier-versus-customer gap, carrier scorecards, and customer surveys, all folded into one tab.
  • Findings (copper), the reputation decisions, drilled straight into the one you clicked if you arrived from a decision tile.

Close the overlay with Escape or by clicking the backdrop outside it. If you're inside a drilled-in item (a single review or a single decision), the first Escape backs out one level before a second one closes the whole overlay.

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