Findings tab: drilling into growth decisions

What the Findings tab is

Sales & Marketing (the Growth section) opens as a swipeable card deck with four tabs: Findings, Pipeline, Getting Leads, and Winning the Work. Findings is the first tab, and it is where Verinode IQ's decisions for this section collect: patterns your agent has flagged in your lead sources, your close rate, your marketing spend, or your acquisition cost, each framed as something to review and act on rather than a raw alert.

Findings uses the same FindingsGrid component every other section uses (Vendors, Jobs, Clients, Equipment, and the rest), so it looks and behaves identically wherever you find it in the platform. What's different in Growth is what a click does next: there is no per-lead record to drill into yet, so selecting a tile opens the decision itself, full-screen, instead of opening a lead's detail page.

Where to find it

Open Sales & Marketing from the sidebar (iq.verinode.ai/growth). The deck loads with Findings as the active tab. If Sales & Marketing has not been switched on for your account yet, you will see an activation screen instead of the deck; switch the section on to load it.

The Findings grid

The eyebrow. Above the tiles, a small uppercase line reads "N decisions to review" (singular "decision" when there is exactly one). It is a simple count of what is loaded below, not a workload target.

How many load. The tab loads up to ten growth decisions. They are ranked with the ones on a worsening trend first, then by dollar impact, largest first, so the thing most worth your attention sits in the top-left tile.

Each tile. Every tile is one decision, rendered as a compact square card:

• A thin colored bar across the top of the tile carries the status: amber for a decision still pending review, red for one flagged urgent, green once you've acted on it.
• The headline is a dollar figure with a period suffix (/mo, /yr, or a one-time label), the impact at stake, when Verinode has one to show. Underneath it, a title line describing what was found, for example a lead-source cost pattern or a close-rate gap against your peers.
• Some decisions carry no dollar figure yet, most often the ones that need more of your own data to price. Those tiles instead show a short risk label (how bad) and an urgency label (how soon), with the finding itself as the headline text.
• On the free Contributor tier the dollar figure is blurred; clicking it opens the pricing modal rather than the decision, since dollar impact is an Executive-tier feature.
• On the Findings tab specifically, tiles are click-to-open only. They do not carry the Act / Not now / Ignore button row you'll see on some other galleries (like the laned Decisions workspace); that row only appears where the caller wires per-tile handlers, and the Growth Findings tab keeps the tile clean and lets the full Act / Not now / Why controls live inside the decision itself once you open it.
• A tile that you have already acted on tints pale green with a rotated Acted (or Done, once resolved) stamp in the corner, and a pulsing Planning stamp while Verinode IQ is still drafting the plan behind the scenes. Clicking an acted tile routes straight to that decision's workspace at /decisions/[id] instead of reopening the drill view.

Empty state. If Verinode has no growth decisions for your account yet, the tab shows this exact line instead of a grid:

No decisions for sales & marketing right now. As your agent finds patterns, they'll appear here.

This is normal on a newly activated section, or any week where nothing in your lead flow, spend, or close rate crossed a threshold worth flagging. It means data has not yet produced a finding, not that anything is broken.

Opening a decision: the drill path

Click any tile and the deck drills one level deeper into that single decision, full-bleed on the card canvas. This is the same drill mechanism every section's Findings tab uses: the card slider owns pagination between decisions (swipe, trackpad, the floating side arrows, and the left/right arrow keys all move to the next or previous decision), and the drilled view itself only renders the current one.

A small breadcrumb at the top, ‹ All decisions, takes you back to the grid. At the bottom, a line reminds you: "← / → or swipe to navigate decisions · Esc to go back."

What the drilled decision shows

The drill view renders the same full decision card used in your Feed and on the general Decisions page, just without its own outer frame (it flows flat on the deck's glass, per the platform's card-in-a-card rule). Top to bottom:

• Header row. A status dot and label (Declining when the trend is worsening, Needs context when confidence is low, otherwise plain Decision), the entity name if the decision is tied to one, and a confidence pill (high, medium, or low) on the right.
• The impact number. When Verinode has a dollar figure, it's the largest text on the card, followed by a small line explaining how it was derived. That line is tagged Calculated (green, derived directly from your own data) or Estimated (amber, a working assumption); some estimated figures carry an extra qualifier, Peer cohort or Industry baseline, telling you which outside source shaped the number. When there is no dollar figure, the card instead shows a risk label plus an urgency label, and a plain-language consequence sentence in place of a number.
• The title. One sentence stating the finding itself.
• Lifecycle dots. Four stages, Flagged → Planned → Acting → Resolved, showing exactly where this decision sits. A fresh decision sits at Flagged; it advances as you act on it and the agent builds and works a plan.
• The recommendation tile. Labeled "Recommended action," it states the concrete step Verinode IQ suggests, with a line below reading "If you don't: [consequence]." When confidence isn't high, a second line appears under a hairline: "Refine this estimate: [what would tighten the number]," telling you what data would sharpen the figure. If Verinode doesn't have enough to recommend specifics yet, the tile instead reads "Needs your context" with a prompt that clicking Act will have the agent ask a couple of quick questions to shape a real recommendation.
• What peers did. Below a hairline, when cohort data exists for this kind of decision, a short block reports how many peer operators in your cohort ran into the same situation in the last 90 days, what share of them acted on it, and, once outcomes have had time to verify, what share of those saw the metric improve. This block disappears entirely rather than showing a placeholder when no cohort exists yet for this signal, which is normal for less common findings.
• Actions: Act / Not now / Why? Click Act and Verinode materializes the decision into a real record and opens the full workspace at /decisions/[id], where the agent drafts and tracks a step-by-step plan. Click Not now to park it, which reveals a short reason picker (Too busy, Need more info, Not convinced, or Other) before parking it, at which point the card in the grid greys down with a note that it will resurface later. Why? appears whenever there are proof points or a causal chain behind the finding; it expands a drawer showing the specific evidence and, if present, a short "Root cause" trail of the metrics that led to the finding.

No per-lead entity drilling

Growth is structured differently from most other sections. Vendors, Jobs, Clients, and the rest let you drill from a Findings tile straight into the record it's about (a specific vendor, a specific job). Growth doesn't, because the underlying lead records aren't yet flowing in at the individual level the platform needs for that kind of detail page. So on the Growth deck, entities() returns nothing, and clicking a Findings tile always opens the decision, never a lead.

That doesn't mean leads are invisible. The Pipeline tab, the second tab on the deck, gives you the at-a-glance funnel (a running total of every inquiry captured, broken out New / Quoted / Won / Lost, your close rate, and a flag when any open leads need a follow-up), with a button through to the full working list at /growth/leads. The Getting Leads and Winning the Work tabs hold acquisition and conversion benchmarks against your peer cohort. Findings is the one tab that surfaces the decisions Verinode has drawn out of all of that, and the drill path from there goes to the decision, not to a lead record, until per-lead entity detail ships.

Related reading

• The decision workspace, what happens once you click Act, how the agent builds and tracks a plan, and how outcomes get verified.
• Growth overview, the Sales & Marketing section as a whole, including Pipeline, Getting Leads, and Winning the Work.
• Understanding your margin, how Verinode frames profitability decisions elsewhere in the platform, for comparison.
• How benchmarks work, the mechanics behind the peer-cohort figures referenced on decision cards.