Connecting and managing review profiles

What this covers

Everything in Reputation traces back to a review profile you have connected: a Google Business Profile, a Trustpilot page, or another platform where customers actually leave feedback. This article covers the three ways you get a profile connected and keep the list current: searching for your business through Google Places, pasting a profile URL directly, and the Manage profiles screen where every platform lives side by side with connect and disconnect controls.

Verinode does not create these listings or post to them. It reads whatever is already public on the platform you point it at, imports the reviews, and refreshes them nightly. You choose which profiles to connect and can disconnect any of them at any time.

Where to find it

Open Reputation from the sidebar at iq.verinode.ai/reputation. Two entry points open the connect flow:

• Manage profiles, a button in the top-right corner of the page header, next to Send data. It opens the full multi-platform list described below.
• The Review profiles shelf itself, the horizontal row of platform tiles further down the page (covered in detail in Review profiles shelf). Clicking a tile for a platform you have not connected yet routes you straight into the right flow: Google opens the search modal described next, and Trustpilot opens Manage profiles with that platform's row already expanded.

Connecting Google: the "Find your business" modal

Clicking an unconnected Google tile, or choosing Search + connect next to Google inside Manage profiles, opens a modal titled Find your business. It has two tabs, Search and Paste URL.

Search tab

1. 1The Business Name field is pre-filled with your company name on file, if Verinode has one. Edit it if you want to search under a different name.
2. 2The Location field (marked "recommended") is pre-filled with your state if Verinode knows it. A note under the field explains why it matters: "Helps find the right location if your business name exists in multiple places."
3. 3Press Search, or hit Enter in either field. While the request is in flight the button reads "Searching…".
4. 4Results appear in a list under the heading Results. Each result is a clickable row showing the business name, its formatted address, its website if Google has one on file, and, on the right, a star rating (for example "★ 4.8") and a review count (for example "212 reviews") when Google reports them.
5. 5If Google flags the location as anything other than open and operating, for example temporarily or permanently closed, a small badge appears on the result naming that status.
6. 6Click the result that is your business.

If nothing comes back, the modal reads: "No businesses found. Try adding a city or state, or paste the Google Maps URL directly." Add a city or state to narrow the search, or switch to the Paste URL tab.

The ownership check

Before connecting the profile you selected, Verinode checks whether the business name on the Google listing actually matches the company name on file for your account. It normalizes both names (lowercase, punctuation stripped, common suffixes like Inc, LLC, Ltd, Corp, Restoration, Services, and Company removed) and treats it as a match if the names are equal, one contains the other, or at least two significant words overlap.

If the names do not line up, you get a warning instead of an immediate connect:

This doesn't look like your business. The business name "[name found]" doesn't match your company "[your company name]". Monitoring reviews for a business you don't own or operate is not permitted under Verinode's Terms of Service.

You have two options: Cancel, which closes the warning and connects nothing, or This is my business, connect anyway, for the legitimate cases the name matcher gets wrong (a DBA, a franchise name that does not match your legal entity, a recent rebrand). The check is a safeguard against connecting the wrong location or a competitor's listing by mistake, not a legal determination, so it always leaves the final call with you.

Paste URL tab

If search does not find your listing, or you already have the link, switch to Paste URL. Paste a Google Maps link into the Google Maps URL field. The helper text spells out how to get one: "Search for your business on Google Maps, then copy the URL from your browser." The link has to actually be a Google Maps URL (it must contain google.com/maps, maps.google.com, or a shortened goo.gl link); anything else is rejected with "Please enter a Google Maps URL."

Verinode tries to read the business name out of the URL itself and runs the same ownership check described above before connecting. Press Connect This Profile (it reads "Connecting…" while the request runs) to finish.

What happens when you connect

The moment you pick a result or submit a URL, the modal shows "Connecting profile and starting review import…" and two things happen in sequence:

1. Verinode saves the profile (platform, business name, and profile URL) to your account.
2. It immediately calls out to Google for the business's full Place Details (phone number, website, hours, photo count, category tags, and description) and kicks off a background import of your reviews, up to 500 of them, newest first.

The modal closes as soon as that import is dispatched, not once every review has actually landed. That's why a profile can show as Analyzing in Manage profiles for a stretch after you connect it: the scrape is running in the background and reviews and scores fill in as it completes. Come back to /reputation a little later and the tile updates on its own.

Once the import lands, the profile shows up as a full card: business name with a green Connected badge, star rating and review count, up to four category tags read off the listing (for example Water Damage Restoration, Fire Damage Restoration), and a details grid with whichever of phone, website, hours, and photo count Google actually reports. If Google's listing includes a description or photos, those appear too, along with a small map preview and a View on Google Maps (or View on Trustpilot) link that opens the live profile, plus a "Last synced" date showing when Verinode last pulled fresh data.

The Manage profiles modal

Click Manage profiles in the page header to see every review platform in one list, whether or not you've connected it. Today that's Google and Trustpilot; the list grows as Verinode adds support for more platforms. Each row shows:

• The platform name.
• If connected: the business name on file (or "(unnamed)" if none was captured), followed by its current status, Analyzing while a scrape is running, Refresh failed if the last attempt errored, or Connected otherwise, plus "last refreshed [date]" once at least one sync has completed.
• If not connected: Not connected yet.

A line under the modal title explains the standing behavior: "Connect a profile per platform. Verinode analyzes reviews on connect and refreshes nightly."

Connecting from this screen

For Google, the row's control reads Search + connect and opens the same "Find your business" modal described above. For platforms without a search API behind them today (Trustpilot), the control reads Paste URL. Clicking it expands an inline form on that row:

• Business name (as shown on the platform), a plain text field.
• The profile URL field, with a placeholder shaped like the platform's own link pattern.
• A Connect button.

Both fields are required. Leaving one blank and pressing Connect gives you "URL and business name required" without a round trip to the server. There is no ownership check on this path today; it is a direct paste, so make sure the URL is actually your business before connecting it.

Disconnecting a profile

Once a platform shows Connected, its control switches to Disconnect, in red. Clicking it asks you to confirm:

"Disconnect [Platform]? Reviews stay in Verinode but stop showing on /reputation. You can reconnect anytime."

That's an accurate description of what happens: disconnecting does not delete anything. Verinode marks the profile as disabled, so it drops out of your Reputation page and any open reputation-related items tied to that specific profile clear out along with it, but every review already imported, and your composite score history, stays on file. Reconnect the same platform later (through Search + connect or Paste URL, same as a first-time connect) and it picks back up.

Best-practice example

Say you're setting Reputation up for the first time. Open Manage profiles, click Search + connect on the Google row, type your company name, add your city and state so the right location surfaces first, and pick your listing from the results. If the ownership check flags a mismatch because your Google listing is under an older trade name, confirm "This is my business, connect anyway." rather than abandoning the connect, since the check is only comparing text, not verifying legal ownership.

While Google's import runs in the background, go back to Manage profiles and paste your Trustpilot URL if you have one. By the time both scrapes finish, the Review profiles shelf on your Reputation home shows real ratings and reply rates on both tiles instead of "No data yet."

Data sources