How you compare to peers

What "How you compare" shows

"How you compare" is the peer-benchmark subsection inside the "How you're doing" card on Reputation. It takes the three composite numbers Verinode already computed for your account, average rating, reply rate, and Trust Score, and lines each one up next to the equivalent figure from operators like you. Instead of a single ranking number, you get three plain you-vs-peer rows: your value, the peer figure, and the gap between them, so you can see at a glance which piece of your reputation is ahead of the pack and which one is lagging.

Verinode does not invent a peer figure to fill the row. Every peer value here comes from anonymized reputation data contributed by other operators on the network, run through the same benchmark math used everywhere else on the platform. As an independent data trust, Verinode never sells this data to carriers, and it never shows you which specific operators sit behind a peer number, only the aggregate. You get the comparison; nobody else gets your numbers back out the other side without the same anonymization.

Where to find it

Open Reputation from the sidebar at iq.verinode.ai/reputation. Reputation is a horizontal card slider with three tabs: Reviews (violet), How you're doing (green), and Findings (copper). Open the green How you're doing tab, then scroll past the Trust Score composite block and the By platform list. "How you compare" is the next subsection, sitting above the carrier-vs-customer gap section (which only appears when Verinode has flagged one).

There is no separate tile or source-tile shortcut that jumps straight to this subsection, unlike Carrier Scorecards or Customer Surveys further down the same card. You reach it by opening "How you're doing" and scrolling.

The three you-vs-peer rows

Each row follows the same layout, reused from the shared peer-comparison primitive that also appears on Margin, Jobs, and other sections (see reading a benchmark for the general version of this row). Reading left to right and top to bottom on a single row:

• A small caps label on the left: Average rating, Reply rate, or Trust Score.
• Your value, bold, on the right of the label line.
• A delta next to your value, colored and captioned vs Peer, showing how far you sit from the peer figure and in which direction.
• Underneath, a thin horizontal bar. Your value fills the bar from the left; a vertical tick mark on the same bar shows where the peer figure sits. The bar's scale stretches automatically to fit whichever of the two values is larger, so the tick and the fill are always readable regardless of how big either number is.

Average rating. Your composite star rating (the same figure shown as "Avg Rating" in the composite block above, averaged across every connected, active platform, weighted by review count) against the peer average rating. Both are shown to a decimal or two, not rounded to a whole star, so a gap of a few tenths is visible.

Reply rate. Your composite response rate (the same figure labeled "Response Rate" in the composite block, the share of reviews with a reply on record) against the peer reply rate, both shown as whole-number percentages. The delta reads in percentage points, for example "+3pp vs Peer" or "-6pp vs Peer".

Trust Score. Your composite 0-100 Trust Score against the peer Trust Score, both shown to one decimal place.

Reading the delta and the color

The delta next to each value tells you two things at once: the size of the gap and its direction, framed as your value minus the peer figure. A positive delta means you are ahead of peers on that metric; a negative delta means you are behind.

The delta is colored to make the direction obvious without reading the sign:

• Green, you are meaningfully ahead of the peer figure.
• Red, you are meaningfully behind the peer figure.
• Gray, the gap is small enough to read as a tie rather than a real lead or deficit.

All three metrics here work the same way: higher is better for average rating, reply rate, and Trust Score alike, so green always means "keep doing what you're doing" and red always means "this is the one to work on," with no metric where the color logic flips.

Choosing your cohort: group, then region, then national

Verinode does not compare you to the whole network indiscriminately. For each of the three metrics independently, it looks for the tightest peer group it has enough data to support, checking in this order:

1. Your franchise or brand network, if you belong to one.
2. Your region.
3. The national pool, as the fallback everyone eventually has.

This selection happens metric by metric, not once for the whole subsection. It is entirely possible for your average-rating row to be compared against your franchise network while your reply-rate row falls back to the national figure, if that is the tightest cohort with enough data behind it for that particular metric at that particular moment. Verinode never surfaces how many operators sit behind a given peer figure, or which cohort tier a row is quietly using, the row itself only ever shows the number and the gap.

When only some rows have peer data

Peer data availability is checked per metric, not all-or-nothing. If Verinode has enough peer data for Trust Score and average rating but not yet for reply rate, you will see two rows, not three, with the reply-rate row simply omitted until a peer figure becomes available for it. The subsection only falls back to its fully empty state when none of the three metrics have a peer figure at any cohort tier.

Empty state

If Verinode does not yet have peer data behind any of the three metrics, the subsection shows a plain message instead of the rows:

Peer comparisons appear as more operators like you connect their review profiles.

Nothing renders as a zero, a dash, or a placeholder chart. The subsection simply waits until enough of the network has connected review profiles to support a comparison, then the rows appear on their own the next time you load the page.

How to use it

Read the three rows as a quick self-check on where your public reputation actually sits relative to operators doing the same work you do, not just against your own history. A green row means that piece of your reputation is a genuine strength worth protecting; a red row is where you are giving something away to peers who are ahead of you on that specific number. Because the rows sit directly above the by-platform list and the reputation tasks checklist further down the same card, the natural flow is: spot the red row here, then check the by-platform list to see if one platform is dragging that composite number down, then work the relevant reputation task or unanswered reviews to close the gap.

Best-practice example

Say your Trust Score row reads green, three points ahead of peers, but your reply-rate row reads red, six percentage points behind. The composite numbers above already told you your response rate is the weakest of the three feeder metrics; this subsection confirms it is not just weak in isolation, it is weak relative to operators who look like you. Scroll up to the by-platform list to find which connected profile has the slowest replies, then open the Reviews tab filtered to that platform (from a platform source tile on the Reputation home) and work through the unanswered reviews first. The next time this subsection recomputes, that same row is the one to check for movement.

Data sources

Related: Your Trust Score and How you're doing, Reputation section overview, How benchmarks work, Reading a benchmark, Benchmarks overview, The decision workspace.