The Impact section: your ROI on IQ

What /impact is

Every other section of Verinode is where the work happens: jobs, clients, margin, benchmarks. Impact is the one section that looks back at all of that and answers a single question: what did IQ actually do for your business, and in what window.

It is not a dashboard you manage. There is nothing to create, track, or configure here. Impact reads what already happened, the signals IQ surfaced, the decisions you acted on, parked, or ignored, the documents that landed in your vault, the conversations you had with IQ, and lays it out as one page: a headline number, three rows of tiles, and a running activity feed. Click into any tile and a slider drills in with the full list and the numbers behind it.

IQ surfaces and recommends. It never decides for you. Impact is the record of what you did with what IQ put in front of you, and what came back for it.

Where to find it

Open Impact from the sidebar. The route is /impact.

The page has three parts, top to bottom:

1. A window picker in the top right, next to the page title.
2. The hero, a row of tile groups: Goals, Decisions, Working with IQ.
3. An Activity feed at the bottom, showing the last events in the window with a link to see all of them.

Click any tile and a slider opens on top of the page, popping in from wherever you clicked. It carries five tabs across the top: Goals, Decisions, Dollars, Engagement, Activity. Closing it drops you back on the same page, same window.

The window picker

Four options sit beside the title: This month, Last 30 days, Year to date, All time. The active one is pilled in copper; the rest are plain text links.

• This month runs from the 1st of the current calendar month through now.
• Last 30 days is a rolling 30-day window ending now.
• Year to date runs from January 1st of the current year through now.
• All time pulls your full history on file.

Every number on the page, the hero, the three tile rows, the activity feed, recalculates for whichever window is selected. If you have a decisions tab open with a status filter applied, or a specific tab open at all, switching the window keeps that state; it does not bounce you back to the home view.

The hero: your headline number

The top of the page is one dominant number: Decisions Acted for the selected window, with an eyebrow reading "Decisions Acted · {window label}" above it.

Beside the headline, a pill grades how much you are getting out of IQ this period:

• Strong (green): IQ is working hard for your business this period.
• Steady (amber): IQ is showing its value. There is room to do more.
• Warming up (red): IQ has more to offer than you are using right now.

This grade is a heuristic built from three things together: how large a share of surfaced signals you acted on, and how much time you spent active in the app during the window. It is not a score to chase, it is a read on whether you are using what IQ is already putting in front of you.

Under the headline, a line of text explains the number in words: when at least one signal surfaced in the window, it reads "Across N signals IQ surfaced {window}. {utilization line}." When nothing surfaced yet, it just shows the utilization line on its own.

Two more numbers sit to the right of the headline:

• Hard Recoverable: the realized dollars from decisions you acted on, in this window. When it is above zero the sub-line reads "From Acted Decisions"; at zero it reads "Nothing Realized Yet."
• Soft Conditional: dollars still in play from decisions you acted on, not yet realized. Above zero it reads "In Play, Not Yet Realized"; at zero, "Nothing Conditional."

Row: Goals

The first tile row is Goals, your own targets for the metrics you care about, always present even on a brand-new account so there is always something to click into.

What you see, tile by tile:

• Live goals, one tile per goal you have set. The tile shows your target value and a sub-line: "Achieved" once you hit it, "Waiting on your numbers" if the data behind it has not flowed in yet, or "Now {current value} · {status}" once IQ has a current reading. A small progress ring fills in as you close the gap.
• IQ suggests, a single proposal tile when IQ has identified a next goal worth setting from your data, showing the suggested target and "{metric label} · Set this goal."
• Set a Goal, always the last tile in the row. It shows how many trackable metrics you have not yet put a goal on (or "All set" once you have), so Goals is never a dead end even before you have set anything.

Clicking any Goals tile opens the Goals tab in the slider. There you can set the suggested goal or pick your own target, adjust or retire a goal you already have, and browse the full catalog of metrics a restoration owner tracks, grouped as Profit, Cash, Cost, Job Speed, Team, Hiring, Growth, and Safety. Where Verinode has your own history, it shows "You: {value}." Where a peer comparison has unlocked, it shows "Peers: {value}"; where it hasn't yet, it reads "Peers unlock when your data contributes" rather than showing a number it can't back. Where the number comes from published research instead of your peer cohort, it is labeled "Typical:", not "Peers:", so you always know whether you are looking at a market reference or an actual comparison. A goal still waiting on data shows the honest data ask in plain language, plus a one-tap link to connect the source it needs.

When you reach a goal, it gets its moment before anything else: a full "Goal Achieved" card with a Continue button, and, separately, a calm offer to share the win with a peer or let Verinode feature the story, never bundled into the celebration itself.

Row: Decisions

The second row breaks down every signal IQ surfaced in the window by what happened to it. Surfaced is the whole; Acted, Parked, and Ignored are how it split.

• Surfaced: how many signals IQ found in the window. A proportion bar under the count shows the acted / parked / ignored split at a glance. Sub-line: "IQ found these," or "Nothing yet in this window" when the count is zero.
• Acted: how many you acted on, with the action rate as a percentage of surfaced ("N% action rate"), or "Nothing to act on yet" when surfaced is zero.
• Parked: how many you set aside to come back to, "Coming back to these," or "Nothing parked."
• Ignored: how many you dismissed as not relevant, "Not relevant," or "Nothing ignored."

Clicking Surfaced opens the Decisions tab showing everything; clicking Acted, Parked, or Ignored opens the same tab pre-filtered to that status. See Acting on decisions for what acting, parking, and ignoring actually do to a signal, and The decision workspace for where decisions live day to day, outside of this ROI view.

Row: Working with IQ

The third row is about your side of the relationship: how much you engaged with IQ in the window, not what IQ found.

• IQ Commands: conversations you started with IQ (not ones IQ initiated on its own). "Conversations you started," or "Ask IQ anything" if you haven't yet.
• IUs Spent: Intelligence Units consumed by that work, the capacity IQ spent running signals, chat, and analysis on your behalf this window. It is a measure of how much IQ did for you, not a balance to hoard.
• Documents Added: documents that landed in your vault in the window. "To your vault," or "Drop in a document" when none have yet.
• Surveys: how many you sent, with how many came back ("N responded"), or "Send a survey from Forms" if you haven't sent one.
• Time With IQ: active minutes in the app, formatted as minutes under an hour ("45m") or hours and minutes above it ("2h 15m"). Reads ", " at zero.

Clicking any tile in this row opens the Engagement tab, a flat list of all five numbers together with a one-line summary ("How you worked with IQ {window}"). It is not drillable into individual rows, since these are aggregates rather than a list of events; for the event-by-event version, see the Activity feed below.

The Activity feed

Below the tile rows, Activity is a running timeline of everything IQ or you did in the window, newest first. The home page shows a preview of the ten most recent entries, with a "View all N →" link on the right that opens the full Activity tab in the slider.

Each row shows a small pill naming what kind of event it is (a document type like "Financial statement," "Acted," "Parked," "Ignored," "IQ command," "Survey," or "Joined"), a one-line plain-language summary, who did it when a person is attached (a byline reading "by {name}"), and a relative timestamp ("3h ago", "2d ago"). It draws from five sources: documents added to your vault, decision lifecycle changes (acted, parked, ignored), conversations you started with IQ, surveys sent, and memberships accepted onto your account. IQ's own internal traces, like the model's working notes or its own queries, are filtered out entirely, this feed is your record of what happened, not IQ's internal chatter.

If there is nothing yet in the window, the feed reads exactly this:

Nothing yet in this window. Upload a document, ask IQ a question, or act on a decision to start the timeline.

The drill-in slider

Clicking a tile anywhere on the page opens the same slider, docked on top of the page, and switches to the matching tab. The five tabs, Goals, Decisions, Dollars, Engagement, Activity, are always available across the top regardless of which tile you clicked; you can move between them without closing the slider. The tab you land on, and any status filter, is reflected in the URL, so back and forward navigation and page reloads keep your place.

Decisions tab. Filter chips across the top, All, Acted, Parked, Ignored, each with its own count, let you narrow the list; the active chip is pilled in copper. Each row shows a status pill (green for acted, amber for parked, red for ignored, matching the same colors used across Verinode for expand, maintain, and analyse signals), the decision's title, its dollar amount when it has one (bold green if hard recoverable, amber if soft conditional), and a relative time. If nothing has surfaced yet, the tab reads:

No decisions in this window yet. As IQ surfaces signals you act, park, or ignore, they show up here.

If a filter has no matches, it reads "Nothing with that status in this window." Clicking a row drills into that decision's detail in place: its status, title, timestamp, a callout showing the Hard Recoverable or Soft Conditional amount with a one-line explanation, and an "Open full decision →" link into the full decision record.

Dollars tab. The same acted decisions, split into two sections, Hard Recoverable and Soft Conditional, each headed by its total for the window (shown as a dash rather than "$0" when a bucket has nothing in it) and listing every decision that contributed to it. An empty bucket reads "Nothing in this bucket yet." Rows drill into the same decision detail view as the Decisions tab.

Engagement tab. The same five numbers as the Working with IQ row, presented as a flat list rather than tiles, with the line "How you worked with IQ {window}." above them. Not drillable, since there is no underlying list of individual engagement events to open.

Activity tab. The full timeline for the window, not capped at ten, with a count line at the top ("N entries in this window"). Empty reads "Nothing yet in this window." Clicking a row drills into that event: its badge, its summary as a headline, an absolute and relative timestamp, who did it if known, and an "Open in context →" link through to the decision or survey it belongs to, when there is one to open.

Goals tab. Covered in the Goals row section above: set, adjust, or retire goals; browse the full catalog; see achieved and retired goals in a collapsed History section.

Best-practice example

Say the window is set to This month, and the hero reads 6 Decisions Acted with a Steady pill. The subtext tells you IQ surfaced 14 signals this month. Open the Decisions row: Acted shows 6 (a 43% action rate), Parked shows 5, Ignored shows 3. Click Parked to see what's waiting, three carrier follow-ups and two pricing reviews, none urgent enough yet to act on but worth another look before month end. Meanwhile the hero shows $4.2k Hard Recoverable and $1.8k Soft Conditional, two separate numbers, not one blended total, because the $1.8k is still contingent on a supplement approval that hasn't come back. Down in Working with IQ, Time With IQ reads 1h 40m and IUs Spent reads 640, evidence the Steady grade is earned, not guessed at.

Related reading

• The decision workspace
• Acting on decisions
• The Feed
• Understanding your margin
• Benchmarks overview
• Reading a benchmark
• How benchmarks work
• Connecting your data
• Forwarding documents