Value Captured: franchisees ranked by realized dollars

Value Captured is the first of three franchisee-level rows on the Impact page, sitting directly under the network hero. It ranks your franchisees by the one number that matters most when you're ask…

7 min read·Updated July 14, 2026
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What this row is

Value Captured is the first of three franchisee-level rows on the Impact page, sitting directly under the network hero. It ranks your franchisees by the one number that matters most when you're asked what Verinode is actually worth to the network: realized, hard-recoverable dollars captured in the last 30 days. This is not a general performance leaderboard. It does not blend in margin, compliance, or activity. It answers one question only: which franchisees have turned Verinode's decisions into money that has actually landed.

Read it alongside the two rows beneath it. Needs Attention flags franchisees whose engagement has fallen off; Engagement ranks by IQ commands run, a usage signal rather than a dollar signal. A franchisee can be quiet on Engagement while still leading Value Captured, its wins are coming from automated findings and document ingestion rather than active chat. See Impact: the network's return on Verinode for how all three rows and the hero fit together.

Where to find it

Open Impact from the HQ sidebar, under the Intelligence group (alongside Benchmarks, Margin & Cash, and Forecasting), at hq.verinode.ai/impact (also reachable at hq.verinode.ai/franchise/impact). Value Captured is the first titled row on the page, directly below the hero numbers, shown as Value Captured with a horizontal row of wide tiles underneath, one per franchisee.

Which franchisees appear

A franchisee shows up in this row only if it has a nonzero figure in at least one of the two dollar registers Verinode tracks: hard-recoverable (realized) or soft-conditional (potential). A franchisee with zero dollars in both registers is left off the row entirely rather than shown with a "$0" tile.

The row is sorted by hard-recoverable dollars first, largest first. When two franchisees are tied on hard-recoverable dollars, soft-conditional dollars break the tie, largest first. The row is capped at the top 8 franchisees. A franchisee that qualifies but falls outside the top 8 still has its dollars counted in the network hero total at the top of the page, it simply doesn't get its own tile in this row.

Note

This ranks by absolute dollars, not by dollars per franchisee size. A larger office naturally captures larger absolute totals than a smaller one running the same discipline. Treat a high rank here as evidence a franchisee is converting Verinode's decisions into cash, not as a verdict on which location is run best overall, that broader read belongs on the office leaderboard.

What each tile shows

Each tile in this row is a wide tile, roughly twice the width of a standard tile elsewhere on the page, rendered in the Expand signal's green. It carries:

  • Label: the hard-recoverable dollar total. A compact dollar figure, for example "$12.3k" or "$1.2M," always the franchisee's realized total, never a blend with its potential dollars.
  • Headline: the franchisee's name.
  • Sub-line. One of two forms, depending on whether the franchisee also has soft-conditional dollars in play:

- If it does: "$12.3k recovered · $4.1k potential." - If it doesn't: "$12.3k recovered · 9 acted" (the number of decisions acted on in the window).

  • A two-tone proportion bar underneath, splitting the tile's combined dollars into a solid share (hard-recoverable) and a lighter share of the same green (soft-conditional), so you can see at a glance whether a franchisee's total is mostly locked in or mostly still pending. This bar only renders when the franchisee's combined hard-plus-soft total is above zero, which in practice is every tile in this row, since a franchisee with nothing in either register never qualifies for the row in the first place.

Tip

A franchisee can appear here on Potential alone. If a franchisee has soft-conditional dollars in play but hasn't converted any of them to hard-recoverable yet, its dollar label reads "$0" and its proportion bar renders entirely in the lighter, potential-only shade. That's a franchisee with real value in the pipeline, worth a follow-up before it either converts or stalls.

The hard/soft distinction behind the bar

Hard-recoverable dollars are money a decision produced that has actually been captured, not projected, for example a supplement that was submitted and paid. Soft-conditional dollars are money still in play, tied to a decision that has been acted on but whose outcome isn't locked in yet, for example a supplement that's been submitted but not yet paid. Verinode never adds these two figures together into one number, here or anywhere else on the platform, a dollar that's realized and a dollar that's still conditional on an outcome are different claims, and blending them would overstate what has actually landed. See Hard Recoverable vs Soft Conditional dollars for the full discipline behind this distinction, and the network impact hero for how the same split shows up as Recovered and Potential at the top of the page.

Clicking a tile

Clicking any tile opens that franchisee in the location directory, filtered to that franchisee. HQ does not open the franchisee's own jobs, invoices, or documents from here, only its summary profile on the directory page, the same read-only rollup every other HQ roster view uses. Franchisees own their data; this row and the drill-down it leads to are both built from the aggregate a franchisee's own Verinode IQ account already produced for itself.

Empty state

If no franchisee has captured any recoverable or potential dollars in the window, the row collapses to one line of text in place of any tiles:

"No recoverable or potential dollars captured across the network yet. Value appears here as franchisees act on dollar-tagged decisions."

This is not an error state. It's the state you'll see on a brand-new network before any franchisee has acted on a dollar-tagged decision, or any time the underlying rollup table hasn't run yet. It clears on its own the next time the nightly cron finds a dollar to report.

How the numbers get here

Every figure in this row originates from the same source the franchisee's own operator-side IQ Impact page uses for itself: hard-recoverable and soft-conditional dollar totals, and decisions acted, all measured over a rolling 30-day window. A nightly cron reads each franchisee's own metrics and writes one summary row per franchisee into a network-level table; HQ's Impact page reads only that pre-aggregated table, it never queries a franchisee's own jobs, invoices, or business records to build this row. If the underlying table hasn't been populated yet, for example immediately after this rollup ships to a network, before the first nightly run completes, the row degrades to the empty state above rather than erroring.

This is the same privacy boundary that holds everywhere on HQ: franchisees own their data, and HQ's view is always the aggregate a franchisee's own account already produced for itself, never a door into their private records. See What HQ sees: the network privacy boundary for how that boundary holds across the whole product.

  1. 1Open Impact from the HQ sidebar and start at Value Captured, directly under the hero.
  2. 2Read the label on each tile as the franchisee's realized total, and the sub-line for whether there's more still in play as potential dollars.
  3. 3Use the proportion bar to spot franchisees whose total is mostly pending, they're candidates for a follow-up, not yet a finished win.
  4. 4Click a tile to open that franchisee's profile on the location directory for a fuller read before you follow up.
  5. 5Cross-reference a top franchisee here against Engagement and Needs Attention to see the full shape of how it's using Verinode, not just what it's captured in dollars.

Tip

A franchisee leading this row consistently, window over window, is a strong candidate to turn into a case study: a short interview, a write-up through your programs, and a slot at your next network gathering. Verinode surfaces who's winning; turning that into a rollout the rest of the network can copy is a leadership call.

Data sources

Data sources

  1. 1.Network impact rollup (nightly cron, per-franchisee hard-recoverable and soft-conditional dollar totals aggregated into a network summary). Verinode network aggregation.
  2. 2.Franchisee directory (display names). Your network's member roster.
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