Engagement: franchisees ranked by IQ commands run

What this row is

Engagement is the third of three franchisee-level rows on the Impact page, sitting under the network hero and after Value Captured and Needs Attention. Where Value Captured ranks franchisees by dollars realized and Needs Attention flags franchisees whose overall usage has fallen off, Engagement answers a narrower, simpler question: who is actually talking to IQ, and how much. It ranks franchisees by the number of operator-initiated IQ commands run in the last 30 days, largest first.

An IQ command here means a real, human-started conversation with the agent, someone at that franchisee typing a question or a request into IQ. It does not count automated background checks, scheduled crons, or anything IQ does on its own without a person asking. This is the same distinction the operator-side Impact page uses for its own command count: only conversations flagged as user-initiated make the tally.

Engagement is a usage signal, not a value signal. A franchisee can rank high here with zero dollars captured yet (someone who is actively working the tool but hasn't landed a recoverable win), and a franchisee can be quiet here while still showing up strong on Value Captured (a franchisee whose most valuable interactions with Verinode happen through document uploads or automated findings rather than active chat). Read this row alongside Value Captured and Needs Attention, not in isolation.

Where to find it

Open Impact from the HQ sidebar, under the Intelligence group (alongside Benchmarks, Margin & Cash, and Forecasting), at hq.verinode.ai/impact (also reachable at hq.verinode.ai/franchise/impact). Engagement is the fourth section on the page, below the hero, Value Captured, and Needs Attention, titled Engagement with a horizontal row of tiles underneath, one per franchisee.

What qualifies for this row

A franchisee appears in Engagement only if it ran at least one operator-initiated IQ command in the 30-day window. Franchisees with zero commands in the window are left off the row entirely, they are not shown with a "0 commands" tile. The row is sorted by command count, highest first, and capped at the top 8 franchisees. A franchisee with heavy usage that falls outside the top 8 still has its commands counted in the network hero total at the top of the page, it simply doesn't get its own tile in this row.

What each tile shows

Every tile in this row carries:

• Label: the command count. Reads as "[N] command(s)", for example "37 commands" or "1 command" (singular when the count is exactly one).
• Headline: the franchisee's name.
• Sub-line. One of two forms, depending on whether the franchisee also had survey activity in the window:

- If the franchisee had at least one survey response in the window: "[N] IQ command(s) · [N] survey response(s)", for example "37 IQ commands · 2 survey responses." - If it had no survey responses: "[N] IQ command(s) run", for example "37 IQ commands run."

Unlike Value Captured and Needs Attention, an Engagement tile carries no chart or proportional bar underneath, just the label, name, and sub-line. Engagement tiles are also rendered in a distinct copper accent rather than the green (Expand) or red (Analyse) signal tones used on the other two rows, a visual cue that this row is about usage volume, not a value judgment.

Clicking any tile opens that franchisee in the location directory, filtered to that franchisee, the same behavior as clicking a tile in Value Captured or Needs Attention. HQ does not open the franchisee's own IQ conversation history or the content of what was asked, only the franchisee's summary profile on the directory page. The command count on this row is a number, not a transcript.

The survey-response context

The sub-line's survey figure is a franchisee's count of completed survey responses in the same 30-day window, the same peer-rating and feedback surveys that feed the network's benchmark data elsewhere on HQ. It rides alongside the command count here because both are forms of a franchisee actively engaging with Verinode rather than sitting passive, but they are counted separately and never blended into one figure. A franchisee can have a high command count and zero survey responses, or vice versa; the sub-line simply reports both when both are present.

Empty state

If nobody in the network ran an operator-initiated IQ command in the window, the entire row collapses to one line of text in place of any tiles:

"No operator-initiated IQ commands across the network this window."

This is not an error state. It means either the network is very new and nobody has started using IQ conversationally yet, or (less likely, given how central IQ conversations are to daily use) every franchisee's activity that window came entirely from automated findings, document uploads, and decisions acted without anyone typing a question. Either way, the row clears itself the next time the nightly rollup runs and finds a command to count.

What engagement depth signals about network adoption

Command volume by itself is not a scorecard of who is "doing it right." A single high-value conversation can be worth more than a dozen shallow ones, and Verinode surfaces plenty of value (findings, benchmarks, automated decisions) without requiring the operator to type anything at all. What this row is actually good for is spotting shape, not grading it:

• High engagement, low Value Captured. A franchisee running a lot of commands but showing little on the Value Captured row is usually a franchisee that is actively exploring IQ and close to its first real win, not one that's wasting time. Worth watching rather than worrying about.
• Low engagement, high Value Captured. A quiet franchisee that still shows up strong on Value Captured is likely getting its value from automated findings and document ingestion rather than active back-and-forth with the agent, a different but equally valid adoption pattern.
• Low engagement, appearing on Needs Attention too. This is the pairing worth acting on. A franchisee that is both quiet here and flagged as underutilized elsewhere on the page is the clearest candidate for direct outreach, a training refresher, or a check-in call.
• A small number of franchisees driving most of the network's command volume. If the same few names dominate this row every window, that's a concentration signal worth a look, it may mean the rest of the network hasn't been fully onboarded into using IQ conversationally, even if they're getting passive value elsewhere.

Engagement is deliberately kept separate from the utilization grade that drives the Needs Attention row. That grade weighs action rate and active time together into a single strong / steady / underutilized label; this row is a simpler, single-dimension count of commands. A franchisee can be graded "steady" overall while still ranking near the top of this row, the two views are complementary rather than duplicates.

How the numbers get here

Every command count on this row originates from the same source the franchisee's own operator-side IQ Impact page uses: a count of agent conversations flagged as user-initiated, inside that franchisee's own operator database, over the trailing 30-day window. A nightly cron reads that count directly from each franchisee's own Impact metrics, alongside its survey-response count, and writes one summary row per franchisee into a network-level table. HQ's Impact page reads only that pre-aggregated table, it never queries a franchisee's own conversation history, document vault, or business records to build this row.

This is the same privacy boundary that holds everywhere on HQ: franchisees own their data, and HQ's view is always the aggregate a franchisee's own account already produced for itself, a command count and a survey-response count, never what was actually asked or answered.

1. 1Open Impact from the HQ sidebar and scroll to Engagement, below Value Captured and Needs Attention.
2. 2Scan the top of the row for the franchisees running the most commands, this is your most conversationally active membership base.
3. 3Cross-reference any high-engagement, low-dollar franchisee against Value Captured, they may be close to their first realized win.
4. 4Cross-reference any franchisee missing from this row against Needs Attention, a quiet franchisee that's also graded underutilized is your clearest outreach candidate.
5. 5Click a tile to open that franchisee's profile on the location directory and follow up directly.

Related reading

• Impact: the network's return on Verinode, the full page tour: the hero, all three rows, and how the nightly rollup works
• The network impact hero, the headline metrics this row sits underneath
• What HQ sees: the network privacy boundary, the trust model behind every aggregate on this page
• Hard Recoverable vs Soft Conditional dollars, the dollar-side discipline that governs the Value Captured row
• The location directory, where every tile on this row sends you when you click through
• Recent Activity, roster activity such as signups and invites, a different signal from this row's usage data

Data sources