Vendor Detail: Ratings & Feedback

Every vendor card has a **Ratings & Feedback** section, one of the pills in the row beneath the hero and health bar. It is the one place on the card built entirely around voice, not numbers you fil…

9 min read·Updated July 13, 2026
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What this section shows

Every vendor card has a Ratings & Feedback section, one of the pills in the row beneath the hero and health bar. It is the one place on the card built entirely around voice, not numbers you fill in. Four things live here, top to bottom: your own star rating on the vendor, a rolled-up read of what your whole team thinks, a free-text form for writing up an experience in your own words, and a one-click way to ask the team a quick question about the vendor. A separate peer benchmark row sits beside your rating, comparing it against operators elsewhere on Verinode's network who run the same vendor, when that comparison is available.

None of this is Verinode telling you what to think of a vendor. The Score & Research section (a sibling pill on the same card) carries Verinode's own research-backed read, the Verinode Score. Ratings & Feedback is the opposite direction: it is your operation's own read, captured from you and your team, that Verinode then folds anonymously back into the network so every operator's peer comparisons stay grounded in real experience rather than marketing claims.

Where to find it

Open Vendors from the sidebar at iq.verinode.ai/vendors. Click any vendor tile to open its detail card. A row of section pills runs beneath the hero and health bar, click Ratings & Feedback. See Inside a vendor card: the detail view for how the hero, health bar, and the rest of the card's sections fit together, and Vendor Detail: The Contract, Renewal & People for the sections immediately before this one in the pill row.

My rating

At the top of the section, under the label My rating, five stars sit side by side.

  1. 1Click a star to set your rating. Clicking the third star, for example, sets a rating of 3 out of 5.
  2. 2The stars fill in copper up to the number you clicked, the rest stay outlined.
  3. 3The number beside the stars updates immediately to show, for example, "3/5".

If you have never rated this vendor, the stars are all outlined and the number reads a dash. This is the same value that shows as the My Rating stat in the card's hero, so setting it here updates the hero stat too, and vice versa (there is only one field behind both).

Team rating

Beside My rating, under the label Team rating, is a rolled-up view of everyone on your team who has rated this vendor through a Quick Survey (covered below).

When at least one team member has responded, you see five stars, filled copper up to the rounded average, next to a line reading the exact average and how many responses it is built from, for example "4.2/5 · 6 responses" (or "1 response" for a single reply). When nobody has weighed in yet, the line reads:

"Team hasn't weighed in yet, invite them below."

That line is a direct pointer to the Quick Survey prompt further down this same section, this is the fastest way to move Team rating off empty.

Note

Team rating is a running total across every Quick Survey you have ever sent about this vendor, not just the most recent one. If you want to see how the team's read has shifted since your last check-in specifically, that is what the Team Satisfaction card at the bottom of this section is for, see below.

Your rating vs peer operators on this vendor

Underneath My rating and Team rating, a full-width benchmark row appears when Verinode has enough peer data on this exact vendor to show a comparison: "Your rating vs peer operators on this vendor."

The row shows your own rating (or a dash if you have not rated the vendor yet) on the left, the peer figure and the gap between them on the right, styled green if you are rating the vendor higher than peers and red if lower (differences under half a star show in a neutral gray, since that gap is small enough to be noise). Once you have entered your own rating, a thin bar appears underneath with a tick mark showing where the peer median sits relative to your own value, the same bar grammar used across every benchmark row on the platform. Both numbers, yours and the peer figure, are on the identical 1-to-5 scale, this row is never mixed with the separate 1-to-10 Verinode Score that lives in the Score & Research section, those are two different measurements from two different sources and Verinode keeps them apart on purpose.

If there is not yet enough peer coverage on this specific vendor at the scope you are viewing, the row simply does not render, there is no placeholder or locked-state teaser.

Note

This row runs against the same peer scope switcher used elsewhere on the card, National, your State, or your Group (franchise system or association, if you belong to one). Switching scope changes which cohort of peer operators feeds this comparison. State requires your state to be set under Settings → Profile; Group requires membership in a franchise system or association. See How benchmarks work for how Verinode builds these peer comparisons without ever exposing which operators sit behind the figure, and Reading a benchmark for how to read the bar and delta grammar used here and throughout the platform.

Share Your Experience

Below the ratings sits a free-text feedback form, headed Share Your Experience.

  1. 1Type into the text box. The placeholder reads "What's your experience with {vendor name}?" as a prompt, it clears once you start typing.
  2. 2Optionally, click Speak to dictate instead of typing. Verinode records your microphone, and once you click Stop, the recording is transcribed and dropped into the text box (appended after anything you already typed). If your browser or device does not have microphone access, Speak simply does nothing, you can just type instead.
  3. 3Click Submit. The button reads "Submitting…" briefly while it sends.

Feedback has to be at least 10 characters. Submit anything shorter and the form shows: "Please provide at least 10 characters of feedback." in red, without clearing what you typed.

On a successful submit, the form's whole body is replaced with a short confirmation:

"Thank you, your feedback improves recommendations for everyone."

It reverts back to an empty form automatically a few seconds later, ready for the next entry. Beneath the text box at all times, a small note explains what happens to what you write: "Your feedback is processed anonymously. It helps improve recommendations for all operators."

Concretely, Verinode reads what you wrote, pulls out the sentiment and the themes, and stores that anonymized read against the vendor. Your original wording is never stored in Verinode's shared intelligence layer or attached to your name, and it is never sold to carriers. What comes out the other side is one more anonymous data point feeding the vendor's community sentiment (visible on the card's separate Community pill) and, in aggregate across the network, the kind of signal that helps Verinode flag a vendor that is quietly slipping for other operators before it becomes a bigger problem for you.

Invite the team

Beneath the feedback form, a short prompt reads: "Want more team voices on this vendor?", next to a Quick Survey button, the same primary action available in the card's hero.

Clicking it opens the Quick survey modal:

  • A small label at the top reads "About · {vendor name}" so you can confirm which vendor the question is about.
  • A pre-filled, editable question, for a vendor this defaults to "How is {vendor name} working out for the team?" You can rewrite it to ask anything you want, the field is a plain text box, autofocused so you can start typing immediately.
  • A note under the question: "Team members reply with a number 1–5. No link, no form." Recipients answer directly by number, there is nothing else for them to fill out.
  • Send to: three choices, Everyone (your full team roster), Leads (anyone whose role contains lead, manager, supervisor, or owner), or Pick…, which expands a checklist so you can hand-select recipients.
  • Deliver via: only shown when at least one recipient in the current audience has a phone number on file, choices are Email, SMS, or Both.
  • The send button's label counts down live as you adjust audience and delivery, reading "Send to N people" (or "Send to 1 person"). It is disabled if the question is empty or nobody in the current selection is reachable by the chosen delivery method.

Send it, and each reply your team gives lands as one more rating feeding Team rating above, which is exactly why Team rating and its "Team hasn't weighed in yet" empty state point back here.

Tip

The pre-filled question is a fast default, not a fixed one. If you actually want to know something specific, "did the tech onboarding for this tool go smoothly," "was the last equipment delivery on time," rewrite the question before sending. Whatever you ask, the reply is still captured as a plain 1-to-5 number, so it still feeds Team rating regardless of the exact wording.

Team Satisfaction

At the very bottom of the section, a Team Satisfaction card shows a snapshot of your most recent Quick Survey for this vendor specifically, where Team rating above is a running total across every survey you have ever sent, this card is about the latest one alone.

It shows the average rating from that survey's responses as a large number out of 5, and, when a prior survey exists to compare against and the shift is a tenth of a point or more, a colored delta beside it, "+0.4 vs last survey" in green for an improvement or "-0.3 vs last survey" in red for a drop. Underneath, a line reads how many responses the average is built from and when that survey went out, for example "From 4 responses · Jul 12".

This card only appears once a Quick Survey tied to this vendor has at least one response on file. Before that, there is nothing to show, and the card is simply absent rather than showing an empty or locked state.

Best-practice example

Say a vendor has never had a rating on file. Click through the stars to set My rating from your own read of the relationship. Then click Quick Survey, leave the default question as is, send it to Everyone. As replies land, Team rating fills in with the team's average and a response count, and once a second survey goes out down the road, the Team Satisfaction card at the bottom starts showing you the trend between the two. If something specific happened, a late delivery, a billing mix-up, a tech who went above and beyond, write it into Share Your Experience so it is captured in your own words rather than flattened into a single number. Between the star, the team average, the trend, and the written note, this section gives you the same texture a fractional COO would ask the team about in a hallway conversation, just captured in one place instead of scattered across memory.

Data sources

Data sources

  1. 1.Your own star rating on this vendor. Your business.
  2. 2.Your team's Quick Survey responses and running satisfaction average. Your business.
  3. 3.Free-text feedback you submit through Share Your Experience. Your business, processed anonymously.
  4. 4.Peer rating comparison for this vendor. Verinode intelligence layer, anonymized cohort.
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