Browse all goals: the full metric catalog

What Browse All Goals is

Your Goals live in one place, but they start from one problem: how do you know which number to chase next? Browse All Goals is the answer. It is the full list of every metric a restoration owner watches, grouped the way you actually think about the business, with your own number next to it, a peer or market reference where you are entitled to see one, and a single button to put a target on it.

Verinode does not decide which goals matter to you. It lays out the whole board, tells you honestly which metrics your data can already track and which ones need a connection first, and lets you pick.

Where to find it

Open Impact from the sidebar (/impact). In the Goals row near the top of the page, one tile is always present no matter what else is going on: Set a Goal. Its value is a live count of how many trackable metrics you have not yet set a goal on ("3", for example), or "All set" once every metric your data can measure has a goal running. Its subtitle reads "Browse metrics to track" (or "Browse every metric" once you are all set). Tap it, or any other tile in the Goals row, to open the Goals tab.

Inside the Goals tab, Browse All Goals is the fourth zone, appearing after any goals you already have running (Your Goals) and IQ's single next suggestion (Your Next Goal). Its header reads:

Every number a restoration owner watches. Set the ones your data tracks today. The rest light up as that data flows in.

The eight groups

Browse orders metrics the way a COO's attention actually moves through the week: Profit first, then Cash, then the levers underneath. The groups, in order:

1. Profit - net profit margin, gross margin, revenue per employee, revenue per FTE, revenue per labor dollar.
2. Cash - days to pay, collection rate, AR over 60 days, AR over 90 days, supplement approval rate.
3. Cost & Procurement - labor ratio, material ratio, subcontractor ratio, equipment ratio, software cost per employee, equipment cost per employee, vendor spend ratio, vendor spend per employee.
4. Materials (appears directly under Cost & Procurement, only once you have priced material lines) - your own unit-price goals, one row per material, ranked by where the gap against peers is biggest.
5. Job Speed - time to onsite, cycle time, estimate approval lag, estimate-to-workstart, jobs per employee.
6. Team - team capacity utilization, team tenure, certification currency rate.
7. Hiring - time to fill, offer acceptance rate, applicants per requisition, retention at 90 days, retention at 365 days.
8. Growth - lead-to-job close rate, referral percentage of leads, cost per acquired job, revenue per marketing dollar.
9. Safety - incident rate per 100k hours, training compliance, framework completeness.

A group only appears if it has at least one metric in it, and rows load a moment after the tab opens (you will briefly see a few pale placeholder bars while the catalog resolves).

Not every number on your Benchmarks page shows up here. A couple of metrics genuinely have no honest "better direction" to chase, such as average sold job value, so they never appear as a goal even though you can see them as a benchmark.

Reading a row: the You / Peers / Typical line

Every row shows the metric's plain name (already humanized: "Net Profit Margin," never a raw database field), and underneath it a short meta line built from up to three pieces:

• You: [value] - your own current number, read the same way the Benchmarks page reads it. Present whenever Verinode can compute it from your data today.
• Peers: [value] or Typical: [value] - a comparison number, when you are entitled to see one.
• If neither one is available yet, that space instead carries the honest data-ask for that metric (see below).

The label matters here, and it is not interchangeable:

• Peers: means a real number from operators in your own cohort, the same way the rest of the platform builds a peer benchmark.
• Typical: means a published market reference (industry research) rather than your specific peer cohort. Verinode is careful never to call a market reference "Peers," because it is not the same thing as your own contribution-scoped comparison group.

When you are not entitled to see the peer number, the row reads "Peers unlock when your data contributes" instead of showing a value. This is not a paywall trick, it is the same contribution-scoped design as every benchmark on the platform: your peer visibility on a given metric depends on whether you have fed that family of data in, exactly like the benchmarks you see elsewhere. Nothing here can be defeated by clicking around, the number itself is never sent to your browser when you are locked out of it, only the lock message is.

Set goal, and what happens on click

Every row not already carrying a live goal shows a Set goal button on the right. Tap it and Verinode:

1. Reads your current value for that metric the same way it reads it for Benchmarks and for the Goals tab.
2. Resolves a peer or research anchor, respecting the same visibility rule described above (a locked metric never leaks a number into your target math either).
3. Places a target on the ladder appropriate to where you stand: if you are behind peers, the target climbs toward the middle of the pack; if you are around peers, it pulls you ahead; if there is no credible peer number to climb toward, it defaults to beating your own recent best.
4. Sets the goal live, immediately.

The button then flips to Active, right there in the row, without a page reload. If the goal is later reached, the row instead reads Achieved.

Two special outcomes:

• "You're already ahead here. Nice." appears briefly if you tap Set goal on a metric where you are already leading so far past any credible peer rung that there is nothing meaningful left to chase. Verinode will not manufacture a hollow goal just to have one on the board.
• "Could not set it just now. Try again in a moment." appears on a genuine save failure. Nothing is lost, tap again.

Setting your own aspirational target when there's no anchor

Some metrics have no peer number and no research reference to build a target from at all, often because the data is genuinely new to the platform or your situation is unusual. Rather than block you, Browse hands the target back to you.

When you tap Set goal on one of these rows, an input appears in place of the button:

1. 1A field labeled Your target opens, with the placeholder "Your number."
2. 2Type the number you want to reach, in the metric's native unit (percent, days, dollars, and so on).
3. 3Tap Set to save it, or Cancel to back out without setting anything.

This is a genuinely aspirational goal: your own number, with no peer or cohort line attached to it, so it is never dressed up as a benchmark you did not actually clear. A zero target is accepted where zero is a real, credible floor for that metric (a zero-incident safety goal, for instance); for metrics where zero would not make sense, it is rejected and you are asked for a real number.

The honest data-ask, when a metric isn't trackable yet

For a metric your data cannot compute today (no current value to show), the row's meta line is replaced by a short, honest sentence explaining what would need to flow in before Verinode can track it, tuned to the type of data involved:

• "Connect your job data once and I'll track this automatically."
• "Connect your accounting once and I'll track this and find what's moving it."
• "Connect your vendor spend once and I'll track this automatically."
• "This starts tracking once your team data flows in."
• "This starts tracking once your lead and marketing data flows in."
• "This starts tracking once your safety and training data flows in."
• "This starts tracking once your hiring data flows in."
• "This tracks as your supplier invoices with unit prices flow in."

These rows have no Set goal button. Instead, wherever the metric traces to a clear data source, a one-tap link sits below the row (in the equivalent Your Goals view, once a goal on that metric is live) routing you to Connect with the right focus already selected, for example "Connect your inbox or job files once" for job-sourced metrics. This is Verinode doing the work of naming the honest reason to connect, never framing it as a chore. See connecting your data for what each connection actually does.

Materials: a dynamic group built from your own invoices

Unlike every other group, Materials is not a fixed list, it is built live from the material lines your supplier invoices have actually priced. Each row is one material (labeled with its real name, such as "Drywall 1/2 in. (Sheet)," never a raw slug), showing your median unit price and, where unlocked, the cohort median. Rows are ranked so the materials with the biggest gap against peers surface first. If you have not priced any material lines yet, the whole group is simply absent, once supplier invoices with unit prices start flowing in, it appears with your first priced items.

What "Set" changes elsewhere on the platform

Setting a goal from Browse does the same thing setting one from Your Next Goal does: it creates a live goal that immediately shows up in Your Goals at the top of this tab, and adds (or updates) a tile in the Goals row on the Impact home page. From there you can adjust the target or retire the goal at any time, see the decision workspace for how Verinode's plan-and-decide surfaces work generally, and understanding your margin for what net margin and the profit-side metrics in this catalog actually mean day to day.

Best-practice example

Say your Cost & Procurement group shows Labor Ratio at "You: 34%" with no peer line, just "Peers unlock when your data contributes." You have not yet fed enough of the right data to see the cohort number, but you know your own trend and want to hold the line. Tap Set goal: because there is a real peer anchor Verinode can resolve on the back end even though it is not shown to you (visibility and eligibility are evaluated independently), it may still ladder a credible target for you, or it may land as an aspirational personal-best target if there is truly nothing to anchor on. Either way, the goal goes live instantly, appears in Your Goals with your baseline and current value, and starts tracking without another click. Six months later, if the metric holds under target, it moves to Achieved and you get the moment, not a chore.

Data sources