"Book of Business: where your revenue comes from"

What Book of Business shows

Every dollar you collect came from somewhere: a specific payer, a specific service line, a specific type of property, a specific cause of loss. Book of Business takes every job you have collected money on and cuts that revenue four different ways, then adds how each slice behaves (how fast it pays, how long the job takes to close). It answers the question "where does my revenue actually come from, and is any of it dragging?" rather than "am I profitable" (that is the margin view, see Understanding your margin).

Verinode does not tell you your mix is right or wrong. A book that is 80% insurance is not better or worse than one that is 50/50 insurance and private pay, it is a different business. Book of Business surfaces the composition and the conduct so you can see it plainly and decide what, if anything, to do about it.

Where to find it

Open Clients from the sidebar at iq.verinode.ai/clients. Two entry points lead to Book of Business:

• The Book of Business tile in the Explore row on the Clients home page. It shows your largest payer segment's share as a headline number (for example a percentage) with a short line naming which segment leads your mix, and a small colored strip previewing the top four payer segments.
• The Book of Business tab in the full-screen client card slider, second from the left, right after Findings, ahead of All Clients, Health, Pushback, Scorecards, Carrier Programs, TPA Programs, and Benchmarks. Clicking the Explore tile opens straight into this tab.

Everything described below lives inside that Book of Business tab.

The headline: total collected and rebuild capture

At the top of the tab, a small uppercase label reads Collected Across N Jobs, with N being the number of jobs behind the figure. Under it, a large dollar figure is your total collected revenue across every one of those jobs (collected, not billed, so this is cash that has actually landed, not cash you have invoiced and are waiting on). A line underneath reads "Where your revenue comes from, and how each part of the book behaves."

Below that, when you have both mitigation and reconstruction revenue on file, a Rebuild Capture block appears:

• A large percentage is your capture rate: reconstruction dollars collected as a share of mitigation-plus-reconstruction dollars collected.
• Underneath, a line spells out the two dollar figures behind it, for example "$180k rebuild vs $95k mitigation," and explains what the number means: "of your mitigation-plus-rebuild revenue is the reconstruction you kept. The rest is rebuild that left after the dry-out."

This is the single most direct read on lead retention across the mitigation-to-reconstruction handoff. Every mitigation job that finishes and does not convert into a reconstruction job on your book is revenue that walked out the door, most likely to a competitor or a different contractor the homeowner brought in for the rebuild. A rising capture rate over time means you are holding onto more of the jobs you start.

The Rebuild Capture block only appears when you have collected revenue in both mitigation and reconstruction. If you run mitigation-only or reconstruction-only, or haven't collected on either yet, the block is simply absent, there is nothing to capture a rate from.

Your mix vs peers your size

Below the headline, a Your Mix vs Peers Your Size section compares four of your revenue shares against the peer network:

• Insurance revenue, the share of your collected revenue that came from a job with a carrier or a TPA attached.
• Reconstruction revenue, the share that came from reconstruction work.
• Residential revenue, the share that came from residential properties.
• Catastrophe revenue, the share that came from catastrophe (storm-driven) jobs, a read on how CAT-dependent your book is.

Each row shows your own percentage on the left and the peer figure on the right, labeled "peers 61%" (or "peers, " when no comparable peer figure is available yet for that share). These are computed the same way, dollar-weighted share of collected revenue, so your number and the peer number are directly comparable.

Underneath the rows, one of two lines appears:

• When a peer comparison exists: a line explaining that the peer share is the median across operators sized like you (and named to a state scope when the comparison resolved at the state level rather than nationally), followed by "A higher or lower share isn't better or worse, just a different book. It's here so you can see where you sit."
• When no peer comparison exists yet: "A peer comparison appears once enough operators your size have contributed. For now this is your own mix."

This section fetches separately from the rest of the tab (a self-contained call to the book-benchmarks endpoint), so it can render a moment after the axes below it, and it renders nothing at all if none of your four shares have a value yet. For more on how Verinode resolves a peer figure in general, see How benchmarks work and Reading a benchmark. As with every benchmark on the platform, your data never leaves the anonymized aggregate, and it is never sold or shown to carriers, see Benchmarks overview.

The four axes

Below the peer section, your revenue mix breaks out along four axes. Each axis is its own block: a stacked horizontal bar (each segment sized to its dollar share of that axis), followed by a legend of rows, one per segment, in descending order of dollars collected. Each legend row shows:

• A colored dot matching the segment's slice in the bar above.
• The segment's label.
• Its share, a percentage of that axis's classified revenue.
• Its dollar amount collected.
• A conduct figure specific to that axis (explained per axis below).

Payer mix

Which type of payer your revenue comes from:

• Insurance carrier
• TPA / managed repair
• Commercial direct
• Residential private-pay

The conduct figure on this axis is average days to pay, the mean days-to-pay across the segment's paid jobs. A payer segment with a high share and a slow days-to-pay is worth a second look, that combination is a meaningful chunk of your book sitting in receivables longer than the rest.

Service line

Which phase of work the revenue is attributed to: Mitigation, Reconstruction, Exterior & Roofing, Contents, Specialty Remediation, Cleaning, or Other. This is the same breakdown that feeds the Rebuild Capture figure above, just shown across every service line instead of only mitigation vs reconstruction.

The conduct figure here is average cycle time: the mean number of days from job assignment to job completion for that service line. A service line with a long cycle time ties up crew and equipment longer per dollar collected than one that turns faster.

Property type

Whether the revenue came from Residential, Commercial, or Mixed-use property. There is no separate conduct metric tuned to this axis beyond the fallback described below, property type is mainly useful as a composition read alongside the residential-revenue-share peer comparison above.

Cause of loss

What brought the job in: Water Mitigation, Fire & Smoke, Mold Remediation, Contents, Reconstruction, or Biohazard & Trauma. This tells you which types of losses actually drive your revenue, useful when you are deciding where to invest in equipment, certifications, or marketing.

On the property and cause-of-loss axes, the conduct figure falls back to a simple job count ("14 jobs") rather than a days figure, since there is no single conduct metric that applies cleanly to those axes.

Empty states

If you have not yet collected enough classified revenue for the mix to read honestly, the whole tab shows one message instead of the breakdown:

"Your book of business mix appears as jobs, payers, and scope flow in. Forward a few job or payment documents and I'll break down where your revenue comes from and how each part of the book behaves."

This appears when you have no collected revenue at all, or when the revenue you do have is too thinly classified across every axis to draw a meaningful picture (roughly: when no single axis has at least half its dollars attributed to a known segment). It is not a broken tab, it means the underlying jobs, payers, and scope data have not flowed in yet. Forward job documents, invoices, or payment confirmations, see Forwarding documents and Connecting your data, and the breakdown fills in as your jobs get classified.

The Explore tile mirrors this: before you have a payer mix to show, its sub-line reads "Revenue mix appears as jobs and payments land" instead of naming a leading segment.

How to use it

Start at the top and work down:

1. 1Check the total collected figure and job count against what you expect, this confirms the tab is reading a complete picture of your book.
2. 2Read the Rebuild Capture rate if it is showing. A low or declining capture rate is the clearest signal that mitigation work is not converting to reconstruction, worth a conversation with your production team about handoff timing and homeowner communication before the rebuild decision gets made elsewhere.
3. 3Scan Your Mix vs Peers Your Size. This is descriptive, not prescriptive, a high insurance share or a high CAT share is not a problem by itself. Use it to understand how your book compares to operators your size, and decide for yourself whether the mix you have is the mix you want.
4. 4Walk the four axes. Look for segments that combine a large share with slow conduct (a payer with a big chunk of revenue and a long days-to-pay, or a service line with a big chunk of revenue and a long cycle time), those are the pieces of your book with the most leverage if you improve them.
5. 5Cross-reference what you find here with the relationship-level detail on the Clients and carriers tabs. Book of Business tells you which segment is dragging; the Health and Pushback tabs on the same Clients page tell you which specific carrier or TPA relationship is behind it.

Best-practice example

Say your headline reads "Collected Across 62 Jobs" with a total of $1.4M. The Rebuild Capture block shows 58%, with $410k in reconstruction against $300k in mitigation. That means over four of every ten mitigation dollars you generated never turned into a reconstruction job on your book, worth checking whether it is a handoff-timing issue or a documentation gap in how the reconstruction conversation gets started.

The peer section shows your insurance-revenue share running a few points above the peer median and your residential-revenue share close to the median, so your book leans slightly more carrier-driven than similar operators but is not an outlier. In the Payer Mix axis, Insurance Carrier is your largest segment at 54% of collected revenue, and its average-days-to-pay figure is meaningfully higher than TPA / Managed Repair's. That combination, largest share plus slowest payer, is the segment worth taking to the Health tab next to see which specific carrier is behind the slow number.

Data sources