The six kinds of content in your feed
Verinode HQ's Industry News surface pulls together everything happening around your network: articles, video, podcasts, press releases, webinars, and posts from within your own network. Every item…
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What this article covers
Verinode HQ's Industry News surface pulls together everything happening around your network: articles, video, podcasts, press releases, webinars, and posts from within your own network. Every item that lands in that feed gets tagged with one of six content kinds so you can tell at a glance what you're looking at before you open it. This article walks through what each kind means, where the label shows up on the page, and how content that arrives already labeled something else gets sorted into one of the six.
Where to find it
Industry News lives in the HQ sidebar and loads at hq.verinode.ai/news. The page header reads "Industry News," with a line underneath summarizing how many items are currently in the feed, how many are featured, and how many are vendor-related, followed by a short description: "Verinode research, industry articles, podcasts, vendor moves, and equipment launches."
This is a network-scope surface, not a personalized one. Everyone in your leadership team sees the same feed; it isn't filtered to any one membership's activity.
Note
Industry News is separate from the Benchmarks section's own News tab, which draws from the same underlying stream. If you use both, you'll notice the same stories showing up in each place. That's expected: it's one feed, surfaced in two places.
What a "content kind" is
Every item in the feed, whether it originated from an industry publication, a vendor, or somewhere inside your own network, gets normalized down to one of six kinds before it reaches the page:
| Kind | Label shown in the app | |---|---| | article | Article | | video | Video | | podcast | Podcast | | press_release | Press release | | webinar | Webinar | | franchise_post | Franchisee post |
The label appears as a small uppercase tag in two places: on the top-left corner of a card's cover image (or above the headline, if the item has no image), and again as a chip at the top of the full preview when you open the item.
Article
The default, catch-all kind. Written coverage: an industry publication's story, a vendor's blog post, a trade write-up. Most of what lands in the feed is tagged Article.
Video
Anything meant to be watched: a product demo, a walkthrough, a recorded interview. When a video item includes a known running time, that duration shows up next to the source name and publish date when you open it (for example, "12 min" or "1:05" if the exact minutes and seconds are known).
Podcast
Audio content: an episode of an industry podcast, an interview, a roundtable. Podcast items get the same duration treatment as video when the length is known.
Press release
Formal announcements: a vendor launching a product, a partnership, a corporate statement. If an upstream source tags something as a "product launch" rather than a formal release, it's folded into this same Press release kind, since both describe a company putting out a formal announcement rather than a piece of independent reporting.
Webinar
Scheduled, registration-style content: a live or recorded webinar, a training session, an industry event. If an upstream source describes something as an "event" rather than a webinar specifically, it's normalized into this same Webinar kind.
Franchisee post
The label used when a story is about, or comes from, one specific location within your network rather than the broader industry. Think a certification earned, a community program, a local award, or a milestone worth surfacing to the rest of the network, not a private operational update.
Heads up
A Franchisee post is a shareable, public-facing story about a location, never a window into that location's private data. Verinode HQ's privacy boundary holds everywhere on this page: leadership sees network-wide coverage and aggregates, never a single membership's underlying business numbers. A membership's own performance, decisions, and day-to-day records stay in that membership's own workspace.
How upstream media gets sorted into a kind
Content flows into your feed from more than one upstream source, and not every source describes its own content the same way. Rather than showing you a dozen inconsistent labels, Verinode normalizes everything down to the six kinds above before it's displayed:
- The six kinds listed above pass straight through unchanged.
- Content tagged as an "event" upstream is normalized and displayed as Webinar.
- Content tagged as a "product launch" upstream is normalized and displayed as Press release.
- Anything tagged with a type Verinode doesn't yet recognize defaults to Article, so nothing you'd otherwise want to see gets silently dropped from the feed just because the label didn't match.
You don't need to do anything to trigger this. It happens automatically as content flows in, and the label you see on a card or in the preview is always one of the six.
Featured items
Time-sensitive items (an upcoming registration deadline, a story with a short shelf life) get pinned to the top of the page under a Featured heading, with a light copper ring around the card and a "Featured" chip inside the full preview. Featured items stop being pinned once whatever made them time-sensitive has passed; they don't stay featured indefinitely.
Verinode research vs. everything else
Some items in the feed are published directly by Verinode's own research team rather than pulled in from an outside source. Those carry a copper Verinode research chip when you open them. Verinode-owned research doesn't age out of the feed the way outside coverage does: outside articles, videos, and releases have to have been published within roughly the last two weeks to stay in the feed, while Verinode's own research stays visible until it's read or explicitly retired.
Filters
Above the feed, a row of filter chips lets you narrow what you're looking at:
- All, everything currently in the feed.
- Featured, just the pinned, time-sensitive items described above.
- Vendor, vendor moves and product-launch coverage.
- Industry, everything that isn't vendor-specific.
- Verinode, items published directly by Verinode's research team.
Each chip shows a live count. If a lens has nothing in it right now, its chip doesn't appear at all (the All chip is the only one that always shows), so you'll only ever see filters that currently have something behind them.
When "All" is selected, the feed splits into a Featured section up top and a Latest section underneath. Selecting any other filter collapses that split into one plain grid of matching items.
Reading a full story
- 1Select any card in the feed. A full preview opens over the page.
- 2The preview shows the cover image (if there is one), the kind chip, the source name, the publish date, and a running time if one applies.
- 3Scroll down for the summary, the full body text under an "Article body" heading (when the source provided one), an embedded video or audio player under a "Watch / Listen" heading (when applicable), and any topic tags under a "Tags" heading.
- 4At the bottom, select "View at [source name] →" to open the original piece at its source. This is the only place the feed sends you off-platform; everything above it is readable inside the preview itself.
Empty state
If nothing has come into the feed yet, the page shows this exact message in place of any cards:
"No items in the feed yet. New articles will appear here as the upstream content scraper publishes them."
This isn't an error. It means content simply hasn't flowed in for your network yet. Nothing needs configuring on your end; new items appear on their own as the upstream feed publishes them.