Response Rate row (low-response programs)

What the Response Rate row shows

A survey nobody answers tells you nothing, and a franchisee whose team stops responding to their own audits and surveys is usually telling you something before they'd ever say it out loud. The Response Rate row on the Forms & Audits page is where Verinode surfaces exactly which franchisees have an active form program running under half its expected response, so leadership can see disengagement forming before it shows up anywhere else.

This is a network-aggregate view. Verinode never shows HQ the actual survey questions, the individual answers, or who specifically failed to respond inside a franchisee's team. It shows a single rolled-up rate per franchisee, computed from invite and response counts a nightly rollup already tracks, never from the franchisee's private form content.

Where to find it

Open Compliance from the HQ sidebar, then click the Forms & Audits tile inside the Standards & Audits row (the second row on the Compliance page, directly under the Brand health hero). That opens the full Forms & Audits page at hq.verinode.ai/forms.

The page opens on a hero panel, then a stack of horizontally scrolling rows: Open Audit Findings first, then Response Rate, then Activity by Franchisee. Response Rate is the second row.

Where the numbers come from

Every franchisee's own Forms page tracks invites sent and responses received across their surveys and audit runs. Verinode's nightly network-aggregate refresh rolls each franchisee's activity up into a single per-franchisee summary row (total invites, total responses, the resulting rate) that HQ reads from. Nothing about the invites or responses themselves, the questions asked, who was invited, what anyone answered, ever leaves the franchisee's own data. HQ sees the count and the rate, not the content behind it.

Because this is a nightly rollup, a franchisee that gets a burst of late responses today shows the improved rate on Forms & Audits the following day, not the moment the response lands.

Which franchisees appear here

A franchisee shows up in this row only when all of the following are true:

• The franchisee has an active form program with at least a handful of invites on record. A franchisee that has sent out only one or two invites is deliberately excluded, a rate computed from a sample that small would be noisy and misleading, not a real signal of disengagement. Verinode holds this floor the same way it holds a minimum-sample floor everywhere else on the platform: a number only ships once there's enough behind it to mean something.
• Their response rate, responses divided by invites, sits under 50%. A franchisee at or above 50% never appears here, regardless of how few invites they've sent, once they clear that floor and the halfway mark, this row has nothing to flag.

Franchisees are sorted worst-first, the lowest response rate at the top. Up to six tiles show at once. If more than six franchisees are currently under the 50% line, the rest are simply not shown until some of the current six close their gap or new nightly data reorders the list.

Reading a tile

Each flagged franchisee appears as a tile with:

• Label, top-left: the response rate itself, rounded to the nearest whole percent, for example "38% rate."
• Headline: the franchisee's name.
• Sub-line: the raw counts behind the rate, for example "19 of 50 responded," responses over invites, spelled out in plain numbers so the percentage is never the only thing you're reading.
• Meta line: how many form programs are still open for that franchisee right now, for example "2 open programs" (or "1 open program" for a single one).
• Preview bar: a horizontal track running left to right, with a filled bar sized to the franchisee's response rate and a light vertical tick marking the 50% line. The filled bar always renders in Ember red on this row, since every franchisee here is, by definition, below that 50% marker. The tick is a fixed reference point, not something that moves: it always sits at the halfway mark so you can see at a glance how far short of it the filled bar falls.
• Accent color: the tile itself carries a Maintain-yellow accent (a watch-level flag), distinct from the Ember-red fill inside the preview bar. The tile accent tells you "this needs a look," the bar inside tells you exactly how far under the line the franchisee sits.

Clicking a tile

Click any Response Rate tile and Verinode opens that franchisee's record in the Location Directory, scrolled to that franchisee's detail, the same tile-to-franchisee navigation used across every row on Forms & Audits and across Compliance. From there you see the aggregate profile HQ is entitled to (compliance standing, benchmark position, program participation), not the franchisee's actual survey responses or the names of the people who didn't answer.

Empty state

When every active form program across the network is clearing the 50% line, the row reads:

"All active form programs are achieving at least 50% response rate."

This is a genuinely healthy read, not an absence of data. Because the row only ever measures franchisees running an active program with enough invites on record to judge fairly, a network with this empty state either has broad, healthy engagement across its live programs, or has very little form activity happening at all. Check the Activity by Franchisee row just below this one, and the hero's total-forms count at the top of the page, to tell the two apart.

How to use it

The row does the prioritization for you: the worst rate sits at the top. A franchisee showing a low rate with several open programs is worth a call this week, disengagement compounding across multiple live surveys or audits is a different conversation than a single program that happened to land badly. A franchisee that appears here once and clears the line by the next nightly refresh was likely a timing gap, not a pattern; one that keeps reappearing week over week is the one worth a direct conversation about why their team has stopped answering.

Because the row excludes thin samples by design, a franchisee that's never appeared here isn't necessarily engaged, they may simply not have enough invites out yet to be measured fairly. Pair this row with the Activity by Franchisee row to see who is and isn't running programs at all, not just who's running them poorly.

Related help

• Standards & Audits entry: the tile on the Compliance page that opens the full Forms & Audits page this row lives on, and the full shape of its hero and three rows.
• Compliance: brand health across your network: the page this entry point sits on, alongside Safety Incidents, Cert Coverage, and Reputation.
• Reading the Forms hero: the franchisee-side response-rate math this network rollup is built from.
• Surveys from your network: how HQ-issued surveys reach an individual franchisee's own Forms page, the activity that eventually feeds this row.
• Network privacy boundary: the full explanation of what HQ can and cannot see across the network.