Industry and vendor news in the HQ feed

What this is

Alongside your network's own activity, the HQ Feed carries a second stream: restoration-industry news, vendor and equipment updates, videos, podcasts, upcoming events, and the occasional Verinode-authored piece. This is the exact same content pipeline that feeds Verinode IQ's own operators and the Industry News tab under Benchmarks, riding along on HQ at network scope. Verinode's research pipeline scans a defined set of trade-press, vendor, and industry-body sources every day and writes the pieces that clear its relevance bar into one shared catalog. HQ, IQ, and Benchmarks all read from that same catalog; nothing here is generated about your network specifically, and nothing here is a franchisee's own business data.

This is the network-scope, no-personalization half of the Feed: every leader on your team sees the same underlying content stream, subject only to the format, topic, and volume preferences you set for yourself. It is not filtered by which franchisee you're looking at, matched to any one location's vendor stack, or scoped to a region. See The HQ feed for the full picture of how this stream merges with your network's own signals, broadcasts, and decision-plan activity, and Network signal cards for the other half of the deck.

Where to find it

Open Feed from the HQ sidebar, or go directly to hq.verinode.ai/feed. Two controls above the stream scope what you see:

• Filter pills: All, Decisions, Content, Events. Content isolates articles, videos, podcasts, and vendor news (not events); Events isolates upcoming industry events; All weaves everything together with your network's own activity.
• Time window: Today, This week, 30 days (the default), or All time, each showing a live count for the current filter.

Industry and vendor content is woven into All a few cards at a time between runs of your network's own activity, rather than leading the stream or crowding it out. Any content left over once that activity is worked through trails at the end.

The five card types

Every piece of content lands on the feed as one of five card types, each carrying its own colored type-badge in the top corner: Article, Video, Podcast, Event, or Vendor News. Which one a given row becomes depends on what it was tagged as when it was scraped or authored:

• Article, Video, Podcast, Event map straight across from the underlying content type.
• Vendor News catches two things: any row tagged to a vendor or equipment domain (a manufacturer announcement, a distributor update), and any row flagged as a product launch, regardless of its original media type. A product-launch write-up that would otherwise read as an "article" surfaces as Vendor News instead, so a new tool or product announcement reads distinctly from general trade press.

Anatomy of a card

Every content card follows the same top-to-bottom structure:

1. 1Top bar. A small circular source icon where one is known, the source name, and how long ago it was published ("3h," "2d"). The type badge sits to the right.
2. 2Center. The title, and for articles, events, and vendor news, a short summary underneath. Video cards show a thumbnail with a play button; podcast cards show episode artwork plus a static waveform graphic.
3. 3Bottom bar. A primary action button whose label matches the type (Watch, Listen, or Read), plus two more buttons for parking or adding the item to a list.

A soft procedural background fills any card without its own photo, so nothing reads as blank or broken.

Source attribution

The name and icon at the top of every card follow a consistent set of rules:

• A known industry publisher (C&R Magazine, Cleanfax, the IICRC, the Restoration Industry Association, YouTube, and similar) shows that publisher's name with its site's favicon.
• Verinode's own research and publications show as Verinode Research, with the Verinode Research mark, so they read distinctly from third-party press.
• Vendor News items carry the originating vendor's or publication's own name and icon: a product release from a manufacturer reads as coming from that manufacturer, not from Verinode.
• If a source can't be resolved to a known publisher, the card still shows a readable, humanized name (never a raw feed identifier or database slug); it just has no icon.

A Verinode Research article carries one extra affordance: a Share to LinkedIn button above the action row, opening LinkedIn's share composer with the article link attached. This only appears on Verinode's own publications, never on third-party vendor news or trade press.

Watch: the inline video modal

Video cards show a YouTube-generated thumbnail. Tapping the thumbnail or the Watch button opens the video in a modal directly inside HQ: a centered overlay with the YouTube player embedded, autoplaying, with a close button (Escape also closes it). You never leave the feed to watch.

Listen: podcasts

Podcast cards show episode artwork (or a generic waveform icon if none is available). There's no in-app player: tapping Listen opens the episode's source page in a new browser tab. The card is a pointer to the episode, not a player for it.

Read: articles, vendor news, and events

Articles, Vendor News, and Event cards all work the same way: a title and short summary on the card, and tapping Read opens the source URL in a new tab. Event cards behave identically, there's no in-app registration flow or separate date/venue field distinct from what the summary text says; it's a pointer out to the source.

The action row and the side rail

The primary button's label always matches the type: Watch, Listen, or Read. What the other two buttons do depends on the type:

| Card type | Adds to | Dismiss | |---|---|---| | Video, Podcast | Playlist | Ignore | | Article, Vendor News | Reading list | Ignore | | Event | Noted (marks seen) | Ignore |

Every industry or vendor-news card also carries, on the side rail, a public Share row: copy link or your device's native share sheet, LinkedIn, Email, SMS. This content is industry-wide and safe to broadcast; your network's own signals, broadcasts, and plan activity never carry these public-sharing options, only an internal team Poll. Every card, of every type, carries that Poll action too, so you can put a piece in front of your leadership team and gather a quick read without it ever leaving your organization.

Promo cards: Verinode-authored posters

Occasionally a card in the stream isn't news at all, it's a marketing poster for one of Verinode's content-and-services siblings, Verinode Research (Deep Purple) or Verinode Advisory (Burgundy). A promo card carries no separate title or source line; the poster art itself carries the entity's branding and headline. The poster fills the card over a blurred, darkened version of the same image as a background fill, with a single full-width button below it in the entity's brand color, Explore Research or Explore Advisory.

Tapping the poster or the button opens the entity's marketing page in a new tab and marks the card read, removing it from your feed. There's no Not Now or Ignore button, one tap either opens it or you scroll past it. Promo cards are intentionally rare, held back low in the deck after decisions and other content so they read as an occasional brand moment rather than a running ad slot.

Verinode-authored content, featured

Verinode's own research and blog content sits in the same catalog as third-party press, marked so it can be told apart. When Verinode publishes a piece flagged as a featured publication, it earns a guaranteed pinned position, the first content card sprinkled in right after the opening run of your network's own activity, ahead of everything else in the content stream. Verinode's own content is otherwise capped in the mix so it never crowds out third-party industry news; the rest of the content pool backfills from external sources.

Unlike third-party news, a Verinode-authored piece doesn't age out on a fixed publish-date clock (see Freshness, below); it stays available until it expires on its own schedule or you open it.

Freshness: how long a piece stays on the feed

External industry news clears a recency floor measured from its original publish date, not the date Verinode's pipeline picked it up: content published outside that window doesn't surface at all, on the Feed or on the Industry News tab under Benchmarks. Verinode-authored publications are exempt from that floor and are treated as evergreen, since they don't go stale the way a two-week-old trade-press item does; they persist until their own expiration date passes or you open them.

What's not personalized here, and what is

This stream carries no operator-level personalization: it isn't matched to any one franchisee's vendor stack, region, or service mix, and it isn't filtered by which location you happen to be reviewing elsewhere in HQ. Every leader in your organization looking at the Feed sees the same underlying catalog of industry and vendor content.

What you can control is your own consumption of it, in Tune your feed, reachable the first time you sign in or any time from settings:

• Formats you consume. Turn off Articles, Videos, or Podcasts and that format is hard-filtered out of your feed going forward. Events aren't gated this way, low-volume and always actionable.
• Topics you care about. Market & economy, Peer benchmarks, Vendor & equipment news, Compliance & regulation, Training & best practices. Turning a topic off removes matching content and vendor news from your feed.
• How much rides along. Decisions only drops learning content (articles, videos, podcasts, events) out of your feed entirely, though vendor news still rides with your network's own activity unless you've also turned off the Vendor & equipment news topic. Just the essentials (the default) sprinkles in a lighter dose. Keep me current is the fuller mix.

Empty states

If a filter or time window genuinely has nothing to show, for example Events with no upcoming industry events on file in the current window, the feed reads:

No items match this filter

Once you've worked through everything current, the feed's closing card reads:

All caught up Verinode IQ is continuously analyzing your data and scanning industry sources. New decisions, insights, and updates will appear here as they surface. Check back soon. Your next briefing is building.

Neither is an error. How much content shows up on a given day depends on what cleared the relevance bar across the industry feeds Verinode scanned, and on your own format, topic, and volume preferences.

Best-practice example

You open Feed on a Monday with the default 30-day window and the All filter. Between two network-signal cards you act on, a Vendor News card surfaces: a new extraction tool from a manufacturer several of your franchisees already use. You tap Read, skim it in a new tab, and come back to the feed where you left off. A Verinode Research piece on carrier payment timing follows a few cards later; you tap Share to LinkedIn to post it with your own line of commentary, and separately tap Poll on a vendor safety-recall notice to get a quick read from your operations lead before deciding whether it needs a network broadcast. Later in the week you switch to Events to see what industry conferences are coming up, and add one relevant one to your reading list so it doesn't get lost.

Related reading

• The HQ feed: how this content stream merges with your network's own activity, and the full privacy boundary.
• Network signal cards: the network-activity half of the same deck.
• HQ benchmarks: the Industry News tab that reads from this same content catalog.
• HQ overview: how the Feed fits into the rest of HQ's navigation.