The HQ feed: your network's home screen

What the HQ feed is

The Feed is Verinode HQ's landing page: the first thing a franchisor, multi-location leader, or association executive sees on sign-in. It is not a job board, a task list, or a CRM inbox. It is a single, ranked stream that blends what is happening across your network (a signal that needs your attention, a broadcast you sent going out and getting read, a decision plan moving through the network, a franchisee acting on it) with the restoration industry and vendor news your team already reads elsewhere. Verinode surfaces and ranks; you decide what to do with it.

Everything the feed shows about your franchisees is an aggregate, a count, or a status, never a single franchisee's private business numbers. That boundary holds throughout the page and is covered in its own section below.

The Feed became the HQ landing page on 2026-05-23. Before that, HQ opened on the Network overview; leadership feedback was that a stream of what changed today is a better front door than a static dashboard, so the feed took over as the entry point and Network moved to its own section. See HQ overview for how the rest of HQ's navigation is organized around it.

Where to find it

Open Feed from the HQ sidebar, or go directly to hq.verinode.ai/feed. It is also where you land automatically the moment you sign in.

The briefing card: your network's front door

The first card in the feed (visible only on the All filter) is a full-height photo card that greets you by name: "Good morning, [First name]" (or afternoon, or evening, based on your local time), with the subtitle "Here's your network & industry briefing," or, in the evening, "Here's tonight's network briefing."

Below the greeting, a short list of counts tells you what is waiting, each with its own colored dot:

• "N decision(s) need attention," counting network signals surfaced across your franchisees.
• "N new article(s)," which blends three things into one number: network broadcasts you have sent, industry articles, and vendor news. They share the same underlying card type, so this count is not industry-news-only.
• "N video(s) to watch" and "N podcast(s) to listen," from the industry content stream.
• "N upcoming event(s)," from the same stream.

A line at the bottom is a rotating quote, plus the location and photographer credit for the day's photo (small text, Unsplash attribution where required). The photo and the quote rotate on their own daily schedule, offset from the one operators see in Verinode IQ, so the same calendar day never shows an HQ leader and an IQ operator the identical image. "Swipe up to begin" closes out the card.

First visit: getting oriented and tuning your feed

Two things can appear only once, and never stack on top of each other.

The orientation walkthrough. The first time you ever open HQ, a guided intro walks you through the feed and the rest of HQ before you land on the live stream. It shows once (tracked server-side against your account) and does not reappear on later visits.

Tune your feed. Once the orientation has been seen (or was never due), and only if you have not tuned your preferences yet, a "Tune your feed" card appears as the second slide, right after the briefing card. It asks two quick questions:

1. 1News and learning in your feed. "How much industry news, articles, and podcasts ride alongside your network signals." A content-volume control lets you choose how much rides along; your network signals themselves are never reduced by this setting.
2. 2Which formats you take in. "We only show formats you keep on. Turn off anything you never open." Formats you turn off (article, video, podcast) are hard-filtered out of your feed going forward.

Tapping Save locks in your choices; tapping Not now dismisses the card without changing anything. Either way, the card is gone for good. The card's own note holds true after that: "You can set your focus areas any time in settings."

Filters and time window

Two controls sit above the stream, always visible:

• Filter pills: All, Decisions, Content, Events. Decisions shows only network-signal cards. Content shows articles, videos, podcasts, and vendor news, but not events. Events shows only upcoming industry events. All shows everything, woven together.
• Time window: a dropdown reading Today, This week, 30 days, or All time, each with a live count next to it reflecting your current filter. 30 days is the default so the feed always has a fence around it; All time is the deliberate opt-in to the full history.

A deep link like hq.verinode.ai/feed?filter=decisions&tb=7d opens straight into that filter and window; ?focus=<id> scrolls straight to one specific card.

The six sources that feed the stream

The feed pulls from five sources of network activity, plus a sixth: the same industry and vendor content stream Verinode IQ operators read. All six merge, get de-duplicated by recency, and sort into one stream.

1. Network signals

Rows from your network's own signal detection: compliance gaps, adoption lags, margin drift, and the like, surfaced across your franchisees. Each one carries a severity (critical, warning, or info) and, where relevant, how many of your locations are affected out of the total, shown as a line like "6 of 40 franchisees." Critical signals are the only thing pinned above everything else in the stream, regardless of age.

2. Network broadcasts

Messages you have sent to your network in the last 60 days appear back in your own feed as a card, with the read count so far ("14 operator reads so far," for example). This is how you track whether a broadcast actually landed. See Broadcasting to your network for how to send one.

3. Decision plan activity

When you activate a decision plan across the network, it appears as "Plan activated: [plan name]." When that rollout completes, a second card appears as "Outcome: [plan name]," carrying the adoption rate ("Adopted by 28 of 40 franchisees, 70%"), and, where available, the median days franchisees took to acknowledge or start it. A short read on how the rollout went rides along too: strong adoption reads as the playbook having landed; partial adoption prompts you to review who didn't convert; low adoption prompts you to diagnose friction before re-running it. See HQ programs for the plans themselves.

4. Consent responses

When a franchisee approves or declines a consent request from HQ, it appears as a card: "[Franchisee] approved a consent request" or "...declined a consent request," with their stated reason if they gave one.

5. Plan adoptions

As individual franchisees acknowledge, start, complete, or decline a decision plan you rolled out, each shows up as its own card: "[Franchisee] completed [plan name]," "...started...", "...acknowledged...", or "...declined...". Declines are flagged as a warning; everything else reads as routine progress.

6. Industry and vendor news

The same restoration-industry and vendor-news stream that feeds the Benchmarks Industry News tab and the IQ feed, scoped to the whole industry rather than to any one franchisee. This is where product launches, market news, and vendor updates come from, and it is governed entirely by the content preferences you set in Tune your feed (format, topic, volume), never by network signals.

How the stream is ordered

Critical-severity signals always sit at the top, no matter how old they are. Below that, the feed leads with your network's own activity (signals, broadcasts, plan activity, consent responses, adoptions) and weaves in a single piece of industry content after every few decision-and-activity cards, rather than letting a run of news crowd out what actually needs a decision. Any leftover content, once the activity queue runs dry, trails at the end.

Focus areas. In settings, you can tell HQ which network business areas matter most to you: Compliance & risk, Adoption & operations, Margin & cash, People & labor, Vendors & equipment, or Reputation. This only weights signals in those areas higher in the ordering. It never hides a signal in an area you did not pick; every focus area starts turned on by default, and switching one off simply stops giving it a boost, it never buries it.

The privacy boundary: aggregates only, never a franchisee's private data

Every card in this feed is built from network-level activity: counts, statuses, and rollups. HQ never reads a single franchisee's job files, invoices, or margin numbers into this stream, and nothing here exposes one.

Where a franchisee's name would otherwise appear (a consent response, a plan adoption), Verinode checks how your network is configured:

• If your network is set up as fully separate, independently owned locations, names are replaced with a stable, anonymous label like "Franchisee #4F2A" everywhere in the feed. The same franchisee always gets the same label, but it cannot be traced back to a name or a location from the feed alone.
• If your network is configured as a single company operating multiple locations of its own, real location names show through, since there is no separate-business boundary to protect: it is your own company's own locations.

The safer, anonymized mode is the default for every new network; a leadership team has to explicitly confirm the "single company" setup to unlock real names. This same logic extends elsewhere in HQ: in a small network, showing a per-franchisee breakdown at all can be enough to identify a specific business by elimination, even with a name blanked out. Where that risk exists, HQ shows network-level aggregates only, and per-franchisee detail simply is not offered until the network is large enough to protect any one member inside the crowd.

Acting on a card

Every card carries a save action (a bookmark icon) that files it under your saved items. Video and podcast cards add a Playlist action; article and vendor-news cards add a Read list action. Every card also carries a Poll action, so you can put the card in front of your team and gather a quick read from them, all internal to your organization.

Industry and vendor-news cards, being public content rather than your network's own activity, add a public Share row: Share (copy a link, or your device's native share sheet), LinkedIn, Email, and SMS. Your own network's cards (signals, broadcasts, plan activity, consent responses, adoptions) never get these public-sharing options, since they are internal to your organization by design.

Keyboard shortcuts work anywhere in the stream: arrow-down or "j" advances to the next card, arrow-up or "k" goes back. A thin progress bar on the right edge of the page shows how far through the stream you are.

Escalating critical signals

When one or more critical-severity signals are in your feed, a small Escalate N critical button appears fixed to the top of the page. Clicking it opens a modal listing every critical signal (title, and affected/total location count where available), with an editable recipient email and intro line, defaulting to: "Flagging the following critical network signals for your attention this week. Please loop in the affected franchisees as appropriate and report back end-of-week."

Clicking Compose escalation email builds a pre-filled email (through your own mail client) with every critical signal listed as a bullet in the body, so a regional manager or a peer on your leadership team gets the full list in one message. Verinode does not yet store a regional-manager assignment per network, so you type the recipient each time.

All caught up

Scroll past the last card in any filter and you reach a closing card that reads:

All caught up Verinode IQ is continuously analyzing your data and scanning industry sources. New decisions, insights, and updates will appear here as they surface. Check back soon. Your next briefing is building.

This card is shared across HQ and IQ, which is why its copy references Verinode IQ specifically; the underlying meaning for HQ is the same, your network's data is being watched continuously.

If a filter genuinely has nothing in it (for example, Events with no upcoming industry events on file), a second, lighter panel appears below the closing card: "No items match this filter."

Best-practice example

Say your morning starts with the briefing card showing "2 decisions need attention" and "5 new articles." You filter to Decisions and find one critical signal pinned at the top: a compliance gap affecting 6 of your 40 franchisees. The Escalate 1 critical button is live in the top corner. You open it, address it to your regional compliance lead, and send. Back in All, a plan-outcome card below it shows a recent rollout landed at 85% adoption, strong enough that no follow-up is needed there. You switch to Content, catch up on the two industry articles and a vendor product-launch card that came in overnight, and you are caught up for the day, in the time it takes to scroll one stream.

Related reading

• HQ overview: how the Feed fits into the rest of HQ's navigation.
• Network health: the deeper signal detail behind the decision cards in this feed.
• HQ programs: decision plans, the source behind activation, outcome, and adoption cards.
• Broadcasting to your network: sending the messages that come back as broadcast cards here.
• HQ compliance: compliance-flavored signals that can surface in this feed.