HQ Apps, analyst decks that run on your network's aggregates

An HQ app is a tool you point at your own network. It reads the aggregates your network has already accrued in Verinode, margin, cycle time, carrier mix, reputation, coverage, program performance,…

5 min read·Updated August 25, 2026
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What an HQ app is

An HQ app is a tool you point at your own network. It reads the aggregates your network has already accrued in Verinode, margin, cycle time, carrier mix, reputation, coverage, program performance, runs a pinned specialist over them, and hands you back a finding you keep: a saved, titled, re-readable result that lands in the app's own card rather than scrolling away in a chat thread. Ask the same question again next quarter and both answers sit side by side, dated, so you can see what changed.

That last part is the point. An HQ app is not a handoff to a conversation. The work happens in a card that opens over the page you were on, the finding lands in that card, and the card remembers every finding you have ever run. Closing the card drops you back exactly where you were.

Every app is the same three screens, deliberately:

  1. 1Start. The card opens on what you already have. If you have run this app before, your previous runs sit at the top, each one a tap away. While the tool is still new to you, it states the outcome in one bold line, explains how it works in plain language, and shows a worked example of a finding, clearly labeled as an example. When the app has little to read yet, a line at the bottom says what fills it in, for example "Works best once more of your network is contributing."
  2. 2Run. One button. There is no wizard, no setup flow, and no cost prompt: HQ apps are free to run. Your network account has no per-seat metering, so there is no Intelligence Unit quote, no consent step, and no spend to confirm. You press the button and the run starts.
  3. 3Result. The card switches to the result immediately. While the specialist reads your network's aggregates, the card says "Working through it. This usually takes a minute or two," and adds, "You can close this. The result will be waiting here when you come back." That is literal: the run keeps going without you, and the finished finding is saved whether you watched it land or not.

Every finding is kept. It lists under the app's Past analyses tab, it can be pinned, reopened for free, and exported as a PDF. The full mechanics of keeping, reopening, and exporting are in keeping, reopening, and exporting HQ findings.

The four apps and where each one lives

Every HQ section home now carries its rows in the same order, an Apps row first, then Take Action where the section has findings of its own. The Apps row holds what you can start; Take Action holds what Verinode has found. Four sections lead their Apps row with an analyst app:

  • Network Review, on the Network page, the network home. "Where the network is drifting, and which locations to look at." The flagship, covered in Network Review.
  • Franchisee Health, on the Member Directory page. "Which franchisees are slipping, and how to keep them." Covered in Franchisee Health.
  • Program Negotiation, on the Programs page. "Where your carrier and TPA programs leave money on the table." Covered in Program Negotiation.
  • Recruitment Story, on the Recruiting page. "The case that recruits the operators you want." Covered in Recruitment Story.

Which of the four you see depends on the kind of network you run. The Member Directory and its Franchisee Health app belong to association networks; the Recruiting page and its Recruitment Story app belong to franchise networks. Network Review and Program Negotiation are shared by every network. The same gating applies on the phone, where all of your apps gather in one row on the HQ mobile home; see HQ apps on mobile.

Each app appears as a dark album-cover tile leading its section's Apps row: the app's name, its outcome in one line, a small breathing "Live" dot, and a Preview control. The tiles that follow it in the row are the section's standing tools, starting with the Talk to your Network Analyst and Network Coverage pair that every HQ section carries.

Note

Do not confuse HQ apps with Analyst Reports, the pill tab inside Benchmarks. Analyst Reports is the in-app reader for Verinode Research's published reports and editorial pieces, the same publications every operator can read. An HQ app is the opposite: a specialist run over your own network's aggregates, producing a finding that exists only for your network. See Analyst Reports and Industry News.

What comes back, and what does not

The specialists behind these apps read what your network's aggregates show and report what they find, and they say plainly what the data does not show. They do not invent a number to fill a thin network, and they never reach into an individual location's private business data: an HQ app reads network-level aggregates and the industry layer, nothing else, and that boundary is enforced by the database itself, not by instructions to the model. The full trust story is in what an HQ app can and cannot read, which is the article to read next.

Findings are keyed to your network. Another network's result does not appear in your history, cannot be opened from your account, and cannot be exported by you, because the saved results themselves are scoped to the group that ran them.

Best-practice example

Monday morning before your leadership call, you open the Network page and press Preview on Network Review, then run it. You close the card and read the Feed while it works. Five minutes later the finding is waiting: cycle time is stable, margin spread is widening, and three locations are named as pulling the average. You pin it, export the PDF for the call, and in a month you run it again and read the two findings side by side to see whether the spread closed.

Data sources

Data sources

  1. 1.Your network's pre-computed aggregates and rollups. Your network.
  2. 2.Published industry reference data. Verinode intelligence layer.
  3. 3.Your network's own saved findings from previous runs. Your network.
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