HQ Sales & Marketing: section overview

What this section is

Sales & Marketing is the network-intelligence home for the growth side of your network: how well your offices win work and what it costs them to win it. It reads the same six growth metrics every operator already sees on their own Verinode IQ Growth page, average sold-job value, close rate, marketing spend as a share of revenue, cost per acquired job, return on marketing dollars, and referral share, and rolls them up to the network level: your network's own median on each metric, your offices ranked against each other, and a single industry reference line where enough outside data exists to publish one.

This is a network intelligence surface, not a job-management, LMS, CRM, or accounting screen. Verinode never opens a single office's leads, invoices, or marketing spend to build these numbers. What crosses the boundary from a franchisee's private data into this page is the rollup: a median, a rank, a rate, never the underlying jobs or leads themselves. Franchisees own their data; HQ sees the network's position.

Verinode never decides anything for you here. It surfaces where the network's growth numbers sit, which offices lead on which metric, and how quickly a lead gets a first response. Your leadership team reads the pattern and decides what to do with it, whether that's a coaching conversation, a marketing-spend review, or a rollout of what your fastest-responding offices are doing differently.

Why "Sales & Marketing," not "Growth"

On HQ, "Growth" already means something else: it's the label for growing the franchise network itself, recruiting new franchisees or opening new company-owned locations. That surface lives in its own sidebar band (Recruiting, New Locations, or Growth & Retention for an association), covering the discovery-day and Item 19 funnel, not revenue.

Sales & Marketing is the revenue-growth read for the offices you already have: how much each job sells for, how fast a lead becomes a signed job, what marketing costs to acquire that job. Naming it "Sales & Marketing" instead of "Growth" keeps the two concepts from colliding in the sidebar, and matches the label your offices already see on their own IQ account.

Where to find it

Open Sales & Marketing from the HQ sidebar, under the Revenue group (alongside Accounts and Reputation), at hq.verinode.ai/sales-marketing.

The page is a single scrolling home built from four rows, top to bottom: the hero, Top Job Value, Sales & Marketing Benchmarks, and Network Lead Response. Every tile on the page opens somewhere else, either the Franchisees/Locations/Network detail for an office, the Benchmarks page, or the Network Health page. Sales & Marketing itself carries no card slider and no drill-in overlay of its own; it's a lean summary that points you at the fuller surfaces behind it.

Row 1: the hero

The hero panel anchors the page on one number: Network Median Job Value, the network's own median average sold-job value across your offices, shown as a large animated dollar figure.

Beside the headline, a pill shows one of two things:

• If your growth domain has open signals, a pill reading "N Open Signal" (or "N Open Signals"), in the analyse (Ember Red) tone. This counts open growth-domain flags across your network, an office pulling in the wrong direction on a growth metric badly enough to raise a signal.
• Otherwise, a pill reading "N Members", in the expand (Deere Green) tone, where N is the count of offices contributing to the headline metric.

Underneath, a line of context reads: "Industry median [$X] · ranked across [N] office[s]." The industry figure is the median average sold-job value among operators outside your network, published only once enough of them exist to protect any single contributor's identity, exactly the same anonymity floor every other HQ benchmark uses.

To the right of the headline, up to three secondary tiles show the next growth metrics that have data, each with its own network figure and, where available, an "Industry [value]" sub-line for quick context.

Empty state. Before any office has reported growth data, the headline shows a blank dash and the context line reads: "Network sales & marketing numbers appear as members share their books, jobs, and leads."

Row 2: Top Job Value

This row ranks your offices against each other on average sold-job value, best first. Each tile shows:

• Label: "Rank 1", "Rank 2", and so on.
• Headline: the office's name (or its anonymized "Franchisee #XXXX" label, see the privacy boundary section below).
• Sub: the office's average sold-job value, formatted as a dollar figure.
• Meta: "Average sold-job value", so the metric behind the ranking is always labeled, never assumed.

Up to eight offices show in the row. Clicking any office tile opens that office's record on the Franchisees (or Locations, or Network, depending on how your network is set up) page, the same detail card every other HQ per-office tile deep-links into. Sales & Marketing does not carry its own office detail overlay; ranking and detail are two different surfaces by design.

Empty state. Before any office has a ranked average sold-job value, the row reads: "Office rankings appear as members share their job data."

Row 3: Sales & Marketing Benchmarks

This row lists every growth metric that has cleared the network's minimum-office floor, in a fixed order: Average Job Value, Close Rate, Marketing % of Revenue, Cost per Job, Return on Marketing $, and Referral Share. A metric that hasn't yet cleared the floor is simply omitted from the row rather than shown as an empty card, so the row only ever displays benchmarks with a real distribution behind them.

Each tile shows:

• Label: the metric name.
• Headline: your network's median value on that metric, in its native unit (dollars, a percentage, or a plain number for Return on Marketing $).
• Sub: "Industry [value]", the reference-line median among operators outside your network, or "Industry, " when no reference line is published yet for that metric.
• Meta: "N office[s] contributing", the number of your own offices behind the network median shown.
• Accent color: green when your network's median sits on the favorable side of the industry reference (higher for metrics like Average Job Value or Close Rate, lower for Cost per Job), red when it sits on the unfavorable side, neutral gray when there's no industry figure to compare against yet.

Clicking any tile in this row opens the full Benchmarks page (hq.verinode.ai/benchmarks), landing you on the Sales & Marketing category inside the Benchmarks tab. That category carries the same six metrics with their full distributions, the per-office ranked drill-down, and the network's own p25 to p75 spread, deeper detail than this summary row is built to hold. See Network benchmarks: how the section works for how that page works.

Empty state. Before any growth metric clears the floor, the row reads: "Network benchmarks appear as members share their books, jobs, and leads."

Row 4: Network Lead Response

The last row is process-mining, not a benchmark: it reads how long a lead sits at each stage on its way from being received to being converted, mined from the same lifecycle dates that power every office's own Growth page in IQ. Each tile is one stage transition (for example, "Received → First Response"), and shows:

• Label: the process label ("Leads").
• Value: the network's median days for that transition.
• Sub: the specific stage transition.
• Comparison: either "On Pace With Industry" (neutral) when the network's median is within half a day of the industry figure, or "[N]d vs Industry" in red (network slower) or green (network faster), when the two differ by half a day or more. A lead sitting longer at a stage always reads as unfavorable; a longer stall is never framed as a good thing.

Clicking a tile opens Network Health (hq.verinode.ai/network), not a Sales & Marketing overlay. Network Health carries the full Network Flow row and the process-mining slider, with every mined transition (job lifecycle, supplement turnaround, recruiting, incident follow-through, and leads) and the office-by-office breakdown behind each one. See Network Flow: how work moves through the network for how to read that full drill-in.

Empty state. This entire row is hidden, not shown empty, until the network has at least one lead-response transition with a live median. The "leads" process is newly registered on the network-level rollup, so this row stays quiet rather than showing a placeholder number while offices are still ramping up lead-stage reporting.

Why tiles deep-link out instead of opening their own detail

Every other tile row on the platform (Vendors, Materials, Fleet, and so on) opens its own detail overlay when you click a tile. Sales & Marketing is built differently on purpose: it is a lean summary page over data two fuller surfaces already own.

• Benchmarks already owns the full distribution, drill-down ranking, and methodology for every growth metric, that's its job across every category on the platform, not just growth.
• Network Health already owns the full process-mining slider for every mined lifecycle, leads included, alongside job, supplement, recruiting, and safety flows.

Rather than duplicate either of those surfaces inside a second card slider, Sales & Marketing's job is to give you the headline read (which offices lead on job value, where the network's growth numbers sit, whether leads are moving fast enough) and route you to the fuller page the moment you want to go deeper. This is also why office tiles route to the Franchisees/Locations/Network detail card, the same office record every other per-office tile on HQ opens into, rather than a bespoke Sales & Marketing office card.

The privacy boundary

Office names on every tile in this section follow the same rule as everywhere else on HQ:

• Same-entity networks (one enterprise operating multiple company-owned locations) see real location names throughout, including on the Top Job Value ranking.
• Independent-operator networks (franchise and association models, the default) see each office labeled "Franchisee #XXXX", a stable code derived from that operator's account rather than their business name. The same franchisee carries the same code across every HQ surface, so you can track a pattern over time without their identity being disclosed.

The industry reference line on every metric in this section only publishes once the anonymous peer cohort behind it is broad enough that no single outside operator's number could be identified from it. Below that floor, the tile shows "Industry, " rather than a thin, identifiable comparison. Verinode does not disclose how many peers sit behind a published industry figure, only that the floor was cleared.

How to use it

1. 1Start at the hero. If the Open Signals pill is showing, that's the fastest read on whether something in growth needs attention right now.
2. 2Scan Top Job Value. A wide gap between your Rank 1 and Rank 8 office on average sold-job value is a coaching or pricing-discipline conversation, not a data problem, once each office has enough job volume behind its number to trust.
3. 3Check Sales & Marketing Benchmarks for any tile reading red against industry. That's a metric where the network as a whole, not just one office, is behind the market.
4. 4If a tile in Benchmarks or Network Lead Response has your attention, click through. The summary row tells you what to look at; the full Benchmarks or Network Health page is where you actually dig in.

Related help

• Network benchmarks: how the section works: the full Sales & Marketing benchmark category, distributions, and per-office drill-down that the Benchmarks row deep-links into.
• Network Health: your network's overview: the Network Flow row and process-mining slider that the Network Lead Response row deep-links into.
• Network Flow: how work moves through the network: how to read a stage-transition tile and its office-by-office breakdown in full, including the leads process.
• The office leaderboard and composite ranking: the network-wide composite ranking that average sold-job value and the other growth metrics feed into alongside every other benchmark.
• Process standards and conformance: setting stage-time targets, including for lead response, once the process has enough network history.

Data sources