The network reputation hero: composite, Google, Yelp, below-threshold

What the reputation hero shows

The Reputation page opens on one panel: a single network-wide composite score, a plain-language line underneath it, and three secondary figures, Google avg, Yelp avg, and Below threshold, stacked beside it. This is the hero, the first thing HQ sees before scrolling into the Below Threshold, Declining Trend, Top Performers, and Most Reviewed rows underneath it. It exists to answer one question at a glance: is the network's public standing on Google and Yelp holding up, or is it slipping.

Verinode does not respond to reviews, decide which franchisees need a call, or manage anyone's reputation. It reads the Google and Yelp ratings and review counts your franchisees already have on their public business listings, blends them into one comparable number per franchisee the same way every time, and rolls that up into the network-wide figures this hero shows. What you do with a low composite, a check-in call, a look at review-response habits, is a leadership decision, not something Verinode recommends.

Where to find it

Open Reputation from the HQ sidebar, in the Revenue group, alongside Accounts and Sales & Marketing. The direct URL is hq.verinode.ai/reputation. The page header reads "Reputation"; the hero panel itself sits directly under that header, has no title, border, or click target of its own, and renders as soon as the page loads.

How the composite score is built

Verinode's nightly aggregate-refresh process computes one composite reputation score per franchisee and writes it to the same network-wide reputation table this page reads from. The math:

• Google rating and Yelp rating are each converted from their native 5-point scale to a 100-point scale (the rating divided by 5, times 100).
• A franchisee's composite is the plain average of whichever of those two ratings it has on file. A franchisee with only a Google listing gets a composite equal to its Google conversion alone; one with both gets the average of the two.
• BBB rating is collected and stored alongside the composite (visible on a franchisee's fuller detail card), but does not factor into the composite math itself.
• Review trend (whether a franchisee's reviews are trending improving, stable, or declining) is part of the same data model but is not currently being computed by the aggregate-refresh process, see the callout under the subtext line below for what that means for this hero.

The headline: average network composite

The big number in the hero is the network average composite, the plain average of every franchisee's composite score across the network. The eyebrow above it reads "Network reputation" (rendered in small caps).

The headline always displays as a whole number, even though the underlying average is stored with two decimal places internally. If no franchisee in the network has a composite score yet, the headline shows a plain 0 rather than a blank placeholder, since the pill and subtext beneath it carry the actual cold-start messaging (see Empty states below).

The pill: franchisee count and network tone

Beside the headline sits a pill. Its text reads "N franchisees" (singular "franchisee" when N is 1), where N is franchisees with data, the count of franchisees that have at least one rating, Google, Yelp, or both, on file. That is not the same number as your network's total franchisee count: a franchisee with no reviews on either platform yet does not count toward N, even though it is a member of the network. If no franchisee anywhere has a rating on file, the pill reads "No data yet" instead.

The pill's color, its tone, tracks how many franchisees are sitting below the reputation threshold (a composite under 70), in four steps:

• Zero below threshold: the pill reads in the "expand" tone (green).
• A handful (one or two): the pill reads in a plain, uncolored tone, neither warm nor alarmed.
• A moderate group (three to five): the pill shifts to the "maintain" tone (amber).
• Six or more: the pill shifts to the "analyse" tone (red), the platform's most urgent signal color.

Because the tone is driven purely by the below-threshold count and not by whether the network has any data at all, a brand-new network with zero franchisees on file also has zero below threshold, so its "No data yet" pill still renders in the green "expand" color. Read the pill's text, not just its color, when the network is this early in onboarding.

The subtext line: total reviews, improving, declining

Directly under the headline sits a plain-language line. When at least one franchisee has data, it reads in this exact pattern:

"N total reviews · N improving · N declining."

• Total reviews is Google reviews plus Yelp reviews, summed across every franchisee in the network. It is combined here; the two platforms are broken out separately in the secondary metrics beside it.
• Improving and declining count franchisees by their individual review trend classification. A franchisee classified "stable" is not counted in either number, it still counts toward the composite average and the franchisee-count pill, it just is not itemized on this line.

If no franchisee has any rating on file, the subtext line replaces the total-reviews sentence entirely with:

"Reputation data will appear as franchisees connect their Google / Yelp profiles."

The three secondary metrics

To the right of the headline, three figures stack beside it, each animating in slightly after the headline.

Google avg

The average Google star rating across every franchisee with a Google rating on file. The sub-label underneath reads "N reviews across network," the sum of Google review counts across the same franchisees.

Color: "expand" (green) at 4.5 or above, a plain uncolored tone from 4 up to 4.5, and "maintain" (amber) below 4. This tile never reaches the "analyse" (red) tone, no matter how low the network's Google average gets.

Yelp avg

The same figure and the same coloring rule as Google avg, computed from Yelp ratings and review counts instead. The sub-label reads "N reviews across network," the sum of Yelp review counts across franchisees with a Yelp rating on file. It carries the same whole-number rounding behavior described above for Google avg.

Below threshold

A plain count: how many franchisees currently have a composite score under 70. The sub-label reads "Composite score under 70." This tile's color always matches the pill's color above the headline, since both are driven by the same count and the same four-step tone scale.

Empty states

If no franchisee in the network has a Google or Yelp rating on file at all:

• The headline still reads a plain 0.
• The pill reads "No data yet" (rendered in the green "expand" tone, per the note above).
• The subtext line reads "Reputation data will appear as franchisees connect their Google / Yelp profiles."
• Google avg and Yelp avg both read 0, with their sub-labels reading "0 reviews across network," rather than a blank dash.
• Below threshold reads 0, since a threshold count needs a composite score to compare against, and none exist yet.

This is not a broken page. It means franchisees have not yet connected reputation-tracking data to Verinode. As franchisees' Google and Yelp ratings flow in, every figure in the hero fills in on its own; no action is needed from HQ to unlock it.

What sits below the hero

Directly under the hero, a Network Review Response row appears only when the network has review-response timing data (median days to respond to a review, benchmarked against an industry median); it is silently absent otherwise. That row is fed by Verinode's process-mining pipeline rather than the reputation-scores table this hero reads from, see Network Flow for how review-response timing and other process transitions are measured.

Below that, four rows rank the network's franchisees against the same composite score the hero summarizes:

• Below Threshold, every franchisee with a composite under 70, worst-first. Empty state: "All franchisees with reputation data are at or above the network composite threshold (70)."
• Declining Trend, franchisees flagged with a declining review trend, subject to the same trend-classification gap described above. Empty state: "No franchisees show a declining review trend."
• Top Performers, franchisees with a composite of 85 or above and at least 10 combined Google and Yelp reviews. Empty state: "No franchisees yet meet the top-performer threshold (composite ≥ 85, ≥10 total reviews)."
• Most Reviewed, every franchisee ranked by total review volume regardless of score. Empty state: "Review counts will appear as franchisees accumulate Google / Yelp activity."

Clicking any tile in these rows opens that franchisee's card. The hero panel itself does not link anywhere; it sets the context for what you're about to click into.

How to use it

1. 1Read the pill color first. Green means zero franchisees are below the 70-composite threshold; anything past a plain, uncolored pill means the below-threshold count is building.
2. 2Read the headline and subtext together. The headline is the network's average composite; the subtext's total-review count tells you how much review volume that average is actually built on, a high composite over a handful of reviews is a thinner signal than the same composite over thousands.
3. 3Compare Google avg and Yelp avg side by side. A wide gap between the two platforms points at a specific channel worth investigating, rather than a general reputation problem.
4. 4If the pill has moved toward amber or red since your last visit, scroll to Below Threshold and see which specific franchisees are driving it.
5. 5Treat the improving/declining counts as not yet meaningful until trend classification ships (see the warning above); use Below Threshold and Most Reviewed for direction instead.

Best-practice example

Say the headline reads 82, the pill reads amber "18 franchisees" (18 franchisees have a rating on file, and the amber tone means the Below Threshold count sits at 4), with the subtext showing "1,240 total reviews · 0 improving · 0 declining." Google avg reads 5 with "890 reviews across network," Yelp avg reads 4 with "350 reviews across network." The rounded Google figure is a genuine 4.6 underneath, still strong, so the amber tone is not a Google-wide problem. Scroll to Below Threshold and the four flagged franchisees turn out to be Yelp-only listings with composites in the low 60s, a narrower, more specific conversation than "the network's reputation is slipping."

Related reading

• The Brand Health composite score, how this same composite blends with certifications and safety into the Compliance page's hero number.
• Reputation Watch and Top Reputation, the Compliance page's own read of this composite, using different cut lines (60 / 80, no review-count floor).
• Network Flow, the process-mining data behind the Network Review Response row directly under this hero.
• Network health, the broader network home this page's sidebar group sits within.
• HQ overview, how the HQ shell and sidebar groups fit together.

Data sources