Below Threshold: offices under a 70 composite

What Below Threshold is

Below Threshold is the first of four franchisee rows on the Reputation page, the network's worklist for public standing. It lists every franchisee whose composite reputation score, the single 0 to 100 number Verinode blends from that office's connected Google and Yelp listings, has fallen under 70. It is not a ranking of everyone (that is what the hero and the other three rows are for): it is a filtered list of the offices whose public-facing reputation has actually crossed into risk territory, sorted worst first so the office with the most ground to make up sits at the left edge of the row.

Verinode does not decide which office needs a phone call. It reads what is already public on Google and Yelp, blends it the same way for every franchisee, and sorts this row so leadership can see who has crossed the line at a glance. What you do with that, a check-in call, a coaching conversation, a formal intervention, is a leadership decision, Verinode only surfaces the standing.

Where to find it

Open Reputation from the HQ sidebar at hq.verinode.ai/reputation. In the sidebar, Reputation lives in the Revenue group, between Accounts and Sales & Marketing, mirroring where Reputation sits on the operator (IQ) side.

Below Threshold is the row directly under the hero (the large network-composite number at the top of the page) and, when it is rendering, under Network Review Response. It is titled Below Threshold and scrolls horizontally like every other row on this page.

The 70 cutoff, and how the composite is built

Each franchisee's composite score is computed nightly by Verinode's aggregate-refresh process, which reads that franchisee's connected review platforms and writes one summary row per franchisee into the network's rollup. The math today is deliberately simple:

• Google rating and Yelp rating are each converted from their native 5-point scale to a 100-point scale (the rating divided by 5, times 100).
• The composite is the plain average of whichever of those two the franchisee has on file. An office with only a Google listing gets a composite equal to its Google conversion alone; an office with both platforms connected gets the average of the two.
• BBB rating is collected and stored alongside the composite but does not factor into the composite math itself. It surfaces separately, as its own panel, when you click through to a franchisee's reputation detail.
• An office with neither a Google nor a Yelp rating on file has no composite score at all, and cannot appear on Below Threshold (or any of the other three rows), there is nothing yet to sort it by.

Seventy is not a franchise-standards number pulled from an external source. It is Verinode's own dividing line between "acceptable public standing" and "worth a look," used consistently everywhere the Reputation page (and only the Reputation page, see the Reputation Watch note above) draws this distinction: the Below Threshold row, the hero's "Below threshold" stat, and the pill coloring on the hero.

What each tile shows

Below Threshold tiles use the platform's Take Action treatment: a solid Ember Red accent rail down the left edge, the composite score rendered as a filled chip instead of a plain eyebrow, and double-width sizing so there is room for the full rating line and the gauge preview. This is deliberately louder than the Declining Trend, Top Performers, and Most Reviewed rows below it, so a Below Threshold office reads as urgent at a glance.

Each tile carries:

• Label (chip): the composite score rounded to the nearest whole number, followed by "composite," for example "58 composite."
• Headline: the franchisee's name.
• Sub-line: the rating line, combining whichever platforms have data, for example "Google 3.9 (42) · Yelp 3.6 (11)." If the office has no rating data on either platform yet (which would be unusual for a tile that has a composite score at all), this reads "Limited rating data."
• Meta line: "Trend: improving," "Trend: stable," or "Trend: declining," when Verinode has a trend computed for that office. See the callout below, this line does not currently populate for anyone.
• Preview: a small semicircular gauge marking exactly where the composite sits against the network's two reference lines, 70 and 85, painted in red to match the row's urgency.

Clicking a tile opens that franchisee's reputation detail, described below.

Sort order and how many show

Below Threshold sorts worst composite first: the lowest-scoring office sits at the left edge of the row, and the row shows up to six tiles. If more than six franchisees are below 70, the row itself only shows the six lowest scores, but nothing is hidden from you entirely: the hero's Below threshold stat, directly above this row, always carries the true network-wide count, so leadership still sees the full extent of the problem even when the row itself truncates. If you need every office below 70 individually, not just the worst six, drill into a visible tile first, then work outward using the franchisee directory or the Network page.

What the cutoff means for HQ intervention

Crossing under 70 does not, by itself, open anything in Verinode. Below Threshold is a read, not an action, HQ still decides case by case whether an office's standing warrants a conversation. What the cutoff gives leadership is a consistent, network-wide line to work from, instead of eyeballing star ratings office by office.

1. 1Scan Below Threshold left to right. The leftmost tiles have the lowest composite scores and the furthest to climb back toward 70.
2. 2Check the rating line before assuming the worst: a low composite paired with only a handful of reviews on one platform is a thinner signal than the same composite built from a hundred-plus reviews across both Google and Yelp.
3. 3Open the tile (see the detail section below) to see the composite against the network's own peer comparison, plus the separate BBB rating, before deciding how serious the gap is.
4. 4If the standing genuinely needs follow-up, whether a coaching call, a review-response push, or a formal check-in, raise it through the interventions queue on the Network page rather than only noting it here. Interventions has a preset "Brand-protection concern (reputation / safety)" reason built for exactly this. See The interventions queue for at-risk locations for how flagging, status, and notification routing work.
5. 5Cross-check the same franchisee's standing elsewhere in HQ, Compliance and Safety in particular, before treating a low composite as an isolated reputation problem. A franchisee showing up in Below Threshold alongside open certification or safety gaps is a different, more urgent conversation than reputation alone.

Clicking through: the franchisee reputation detail

Clicking any Below Threshold tile opens a slider for that franchisee with three sections:

• Composite reputation: the composite score to one decimal place (more precision than the rounded whole number on the tile), shown against the network's own peer comparison for that metric, next to a separate BBB rating panel, a letter grade from an external assessor with no peer comparison attached.
• Per platform: four peer-compared tiles, Google rating, Google review count, Yelp rating, Yelp review count.
• Scope switcher: a control above the sections lets you move the peer comparison between Group (this franchisee against others in your own network), Regional, and National.

Each peer-compared tile shows the franchisee's own value, then a delta against the peer median (for example "+12% vs median" or "-8% vs median"), colored to reflect whether that delta is favorable for that particular metric, with "On par with peers" shown in neutral gray when the gap is too small to call meaningfully. Where HQ has an active network program target for a metric, a small tag also marks whether the franchisee is meeting or falling below that target.

Group scope becomes available once your own network has enough active franchisees reporting reputation data to compare against without singling anyone out. When it isn't yet available, the switcher marks Group as unavailable and explains, in general terms, that the comparison needs more active peers in the network first, the same cohort-privacy floor applied everywhere in HQ. Regional and National scope show in the switcher today but read "Industry benchmarks not yet seeded for reputation metrics. Coming in the next slice." whichever you select, reputation does not yet have outside-industry benchmarks live.

This slider is a lighter, reputation-only view. If you need the fuller cross-domain picture on the same franchisee, cert status, safety, financials, team, and the option to open an intervention, that lives on the franchisee's full detail card, reachable from the Network page's directory or by following a ?member= link from anywhere else in HQ that names the franchisee.

The privacy boundary

Below Threshold is built entirely from information that is already public: Google and Yelp business listings anyone could look up directly. Verinode never shows HQ a customer's actual review text, a reviewer's name, or anything from a franchisee's private business records. What HQ sees on this row and in the detail slider is the aggregate, a composite number, a star rating, a review count, computed from the franchisee's own connected platforms and rolled up to the network. The words a customer actually left on Google or Yelp never leave the franchisee's own view, and Below Threshold never reaches into a franchisee's jobs, invoices, or customer records to explain a low score, only what is already sitting in public review data.

Empty state

When no franchisee with reputation data is under 70, Below Threshold reads:

"All franchisees with reputation data are at or above the network composite threshold (70)."

This is the state you want. It does not mean nobody has connected a review platform, it means everyone who has is holding a composite of 70 or better. If no franchisee has connected Google or Yelp at all yet, you will see that further up, in the hero's own empty state ("No data yet" / "Reputation data will appear as franchisees connect their Google / Yelp profiles."), rather than here.

Related articles

• Reputation: network review health at a glance, the full page this row sits on, including the hero, Network Review Response, Declining Trend, Top Performers, and Most Reviewed
• Reputation Watch and Top Reputation, the differently-scoped composite-under-60 / composite-over-80 rows on the Compliance page, not to be confused with this row
• The interventions queue for at-risk locations, where a Below Threshold read becomes a tracked, flagged follow-up
• HQ Compliance, for the certification and safety context worth checking alongside a reputation gap
• HQ Benchmarks, for how HQ reads the network against outside industry standing more broadly
• Network health, for the aggregates-only privacy doctrine that runs through every HQ surface
• HQ overview, for how Reputation fits into the rest of the HQ network intelligence platform

Data sources