Exterior Book by Franchisee: who runs a roof line and how big it is

What this is

The Exterior Book by Franchisee row is the second row on the Exterior & Roofing page in Verinode HQ. It is the roster view of your network's roofing and exterior business: one tile per membership that has logged exterior work, showing how many exterior jobs that membership has run and what share of that membership's own revenue exterior work represents.

Exterior & Roofing exists because roofing is a different business than water, fire, or mold mitigation. It is storm-driven, mixes retail and insurance-paid work, and lives or dies on supplement capture. HQ's Exterior & Roofing page is the network mirror of that: it shows leadership how exterior work is distributed across memberships without exposing any single franchisee's underlying job file, estimate, or financials.

Verinode HQ only ever shows aggregates, rankings, and rollups. It never opens a franchisee's private job records, invoices, or correspondence. What you see on this row is a franchisee's exterior job count and their own revenue mix, computed from data that already flows in from their operations. Franchisees own their data; HQ sees the roll-up.

Where to find it

Exterior & Roofing is not a permanent item in the HQ sidebar. It is folded into Benchmarks as an "Exterior & Roofing" category that only appears for networks where at least one membership runs exterior work. If you don't see it in Benchmarks, no franchisee in your network has logged exterior jobs yet.

The page itself lives at a stable, bookmarkable address: hq.verinode.ai/exterior. You can navigate to it directly, or reach it through Benchmarks whenever the Exterior & Roofing category is showing.

The page title is "Exterior & Roofing." Exterior Book by Franchisee is the row directly under the network summary panel at the top of the page.

What's above the row: the network summary

Before the franchisee tiles, the page opens with a network summary panel:

• A headline count of how many memberships are running exterior as a full division, with a pill that reads either "N location(s) running exterior" or, if none are, "No exterior divisions yet."
• A line naming the total exterior job count across the network and what share of total network revenue that represents, once there is enough revenue on both sides of that comparison to compute a share. If your network has no exterior jobs yet, this line instead explains that exterior and roofing is a storm-driven, retail-plus-insurance business and that benchmarks appear as franchisees run exterior jobs.
• Three secondary figures: median insurance share of exterior revenue, median approved share of requested supplements ("supplement capture"), and median burdened margin on exterior work. Each shows "Awaiting data" in place of a number until enough franchisees have reported that figure.

If your network is set up as an independent-operator group rather than a franchise network, the summary line also notes that franchisee rows are anonymized, which carries through to every tile below.

What each tile in Exterior Book by Franchisee shows

Each tile represents one membership with at least one exterior job on record. Reading top to bottom on a tile:

• Label, either "Exterior division" or "Some exterior." "Exterior division" means that membership has crossed the point where exterior work looks like a standing part of their business, not an occasional job. "Some exterior" means they've logged exterior work but haven't reached that point yet, or the franchisee hasn't confirmed exterior as a formal division.
• Headline, the franchisee's name. In an independent-operator network, this is shown anonymized rather than by real name.
• Bar preview, a small bar showing how that franchisee's revenue share from exterior work compares with the highest share anywhere in the network. It's a relative marker, not an absolute scale, so it's meant for eyeballing "who leans hardest into exterior" at a glance, not for reading exact numbers.
• Sub line, the franchisee's exterior job count, phrased as "N exterior job" or "N exterior jobs."
• Meta line, that franchisee's own exterior revenue as a percentage of their own total revenue, phrased as "X% of revenue." If that franchisee hasn't reported enough revenue detail to compute the split, this line is blank rather than showing a guess.

The row shows up to 12 franchisees, ranked by exterior job count, with the busiest exterior books listed first.

1. 1Open Benchmarks in HQ, or go directly to hq.verinode.ai/exterior.
2. 2Scan the network summary panel at the top for how many memberships run exterior as a division and what share of network revenue exterior work represents.
3. 3Scroll to Exterior Book by Franchisee to see which specific memberships are driving that number, and how big each one's book is.
4. 4Compare labels: "Exterior division" memberships have built exterior into a standing line of business; "Some exterior" memberships are still building toward that.
5. 5Tap or click any tile to open that franchisee's profile for a fuller picture of their operation.

How tiles deep-link into the franchisee profile

Clicking any tile in this row takes you straight to that franchisee's profile inside Franchisees, focused on that specific membership. This is the intended way to move from "who's active in exterior, network-wide" to "what does this particular franchisee's broader operation look like" without leaving the flow you're in.

The franchisee profile view respects the same privacy boundary as everywhere else in HQ: it shows the aggregate and compliance picture leadership is entitled to, not the franchisee's private job-level detail.

Retail vs Insurance Mix, Supplement Capture, and Seasonal Concentration

Three more per-franchisee rows sit below Exterior Book by Franchisee on the same page, each drilling into a different dimension of the same roster:

• Retail vs Insurance Mix shows, per franchisee, what share of exterior revenue is insurance-paid versus retail, labeled "Insurance-led" or "Retail-led" depending on which side is over half.
• Supplement Capture ranks franchisees by what share of their requested supplements (code upgrades, hidden damage found once a roof is open) get approved, highest first.
• Seasonal Concentration shows what share of a franchisee's exterior revenue lands in their three biggest months, flagging highly seasonal books that carry more off-season overhead risk.

All three use the same tile pattern and the same click-through to a franchisee's profile as the Exterior Book by Franchisee row.

Empty states

If no membership in your network has logged any exterior jobs yet, Exterior Book by Franchisee shows: "Exterior & roofing data will appear as franchisees run exterior jobs and their estimates and supplements flow in." No tiles render until that changes.

The three rows below it have their own empty-state copy tied to what's missing: Retail vs Insurance Mix waits on exterior estimates carrying tagged revenue sources, Supplement Capture waits on franchisees logging supplements on roofing jobs, and Seasonal Concentration waits on a franchisee having enough active exterior months to spread revenue across.

The privacy floor: small networks see aggregates only

If your network currently has only a small number of active memberships and is running in independent-operator mode, HQ suppresses the per-franchisee tiles on this page entirely, including Exterior Book by Franchisee. You'll see a banner reading "Aggregate-only view" that explains per-franchisee tiles are hidden to protect operator privacy, because with too few operators in the mix a single franchisee's figures could be identified even without a name attached. The network summary panel at the top still shows: totals and medians remain visible, only the individual tiles are held back.

Tiles return automatically once your active network grows past that floor, or you can adjust how the network's privacy posture is set from Settings, under Group, in Data posture.

Related help

• /help/hq-exterior-retail-insurance-mix
• /help/hq-exterior-supplement-capture
• /help/hq-exterior-seasonal-concentration
• /help/hq-franchisee-profile
• /help/hq-network-privacy-floor
• /help/hq-benchmarks-overview