Largest commercial books & all franchisees

What these two rows show

At the bottom of the Commercial page sit two rows that both rank franchisees by their commercial book, but answer two different questions.

Largest Commercial Books is a shortlist: the franchisees with the biggest direct-B2B revenue in the network, capped at eight tiles. It exists to be quoted. When a franchise development team is talking to a prospective operator, or a leadership deck needs one line of proof that the commercial channel works inside this network, this is the row that supplies it.

All Franchisees is the complete picture: every franchisee with a commercial rollup on file, in the same order, up to eighteen tiles. It includes franchisees whose commercial book is small or nonexistent alongside the ones leading the pack, so it reads as a full roster rather than a highlight reel.

Both rows are built from the same nightly per-franchisee rollup and both open the same drill-in when you click a tile. The difference is scope and framing, not data source: one is a curated top-eight for storytelling, the other is the whole network.

Verinode does not manage a franchisee's client relationships or their commercial pipeline. Both rows read a nightly summary of jobs, billing, and collections that each franchisee has already recorded in their own Verinode IQ account, and turn it into a ranked, network-wide read. Franchisees own their underlying data; leadership sees the pattern.

Where to find them

Open Accounts from the HQ sidebar, in the Revenue group alongside Reputation and Sales & Marketing. Accounts opens on Carriers by default. Click the Commercial pill in the tab strip that reads Carriers, TPAs, Commercial, or go straight to hq.verinode.ai/commercial.

Scroll to the bottom of the page. The full order, top to bottom, is: the hero, Top Commercial Clients by Spend, Most Shared Commercial Clients, Concentration Risk, Largest Commercial Books, then All Franchisees. The two rows this article covers are the last two on the page. Like every row on Commercial, each scrolls horizontally: drag the tiles or use the row's arrows to move through them.

If your network doesn't yet have enough active franchisee memberships for per-franchisee tiles to be safe to show, a banner appears above the row stack in place of both rows (and Concentration Risk above them). See The privacy boundary, below.

Largest Commercial Books

What it is. The recruitment-story row. Only franchisees with commercial billing above zero appear, sorted by 36-month commercial billed dollars, largest first, capped at eight tiles.

What each tile shows:

• Label (top). The franchisee's commercial billed total over the trailing 36 months, formatted compactly: a plain dollar amount under a thousand, rounded to the nearest thousand and shown with a "k" suffix in the thousands (for example $84k), and shown to one decimal with an "M" suffix at a million or more (for example $1.2M).
• Headline. The franchisee's name, or its anonymized label on independent-operator networks (see The privacy boundary).
• Sub-line. The franchisee's commercial client count and commercial job count over 36 months, for example "6 clients · 28 jobs."
• Meta line. "Top: [client name]" when the franchisee has a top commercial client on record. Left blank when it doesn't.

Empty state. Before any franchisee has recorded commercial-job revenue, the row reads:

"Largest commercial books will surface here once franchisees record commercial-job revenue."

All Franchisees

What it is. The full per-franchisee roster: every franchisee with a commercial rollup, not just the ones with commercial revenue. Sorted the same way as Largest Commercial Books, by 36-month commercial billed dollars descending, capped at eighteen tiles.

What each tile shows:

• Label (top). The same commercial billed 36mo figure as Largest Commercial Books, formatted the same way. A franchisee with no commercial billing on record shows a dash here instead of a dollar figure.
• Headline. The franchisee's name, or its anonymized label.
• Sub-line. The franchisee's commercial and retail client counts side by side, for example "6 commercial · 12 retail." This is the one place on either row where a franchisee's retail book shows up alongside its commercial one.
• Meta line. Up to two pieces, joined with a middle dot when both are present: the commercial job count over 36 months (only shown when it's greater than zero) and the average days-to-pay on commercial jobs (only shown when a figure exists), for example "28 jobs · 38d to pay." When neither applies, the meta line is blank.

Empty state. Before the first nightly aggregation has produced any franchisee rows at all, the row reads:

"No franchisees rolled up yet. Data appears after the next nightly aggregation."

How the two rows relate

Both rows read the same underlying per-franchisee summary and sort by the same field, so a franchisee near the top of Largest Commercial Books sits at the same relative position near the top of All Franchisees. The rows diverge in two ways:

• Filtering. Largest Commercial Books drops every franchisee with zero or no commercial billing before ranking. All Franchisees keeps them, so a franchisee that runs a purely retail book still shows up, just further down, with a dash where its commercial figure would be.
• Depth. Largest Commercial Books stops at eight. All Franchisees goes to eighteen. If your network has more active franchisee memberships than that, the remaining franchisees, ranked below the eighteenth spot, are not shown on this page at all. Because the sort places franchisees with no commercial billing at the bottom, in a large network it is exactly those retail-only or not-yet-commercial franchisees that are most likely to fall outside the eighteen tiles shown here.

Read Largest Commercial Books as the highlight reel and All Franchisees as the full membership list with commercial and retail side by side. Neither row is a substitute for the other: use the first when you need a short, quotable proof point, and the second when you need to see where every franchisee currently stands.

Opening a franchisee's commercial book

Clicking any tile in either row, or in Concentration Risk above them, opens the same centered overlay: that one franchisee's commercial book, compared against peers. This is not a page navigation, it stays on the Commercial page underneath.

• Header. The franchisee's name (or anonymized label), city and state when on file, its active status, and a pill reading its commercial-versus-retail client split, for example "6 commercial · 12 retail."
• Scope switcher. Three options for who this franchisee is compared against: Group (the rest of the network), Regional, and National. Each option shows a cohort size once there are enough active peers in that scope to compare against safely. An option that hasn't reached that point yet shows a plain label instead of a count, with an explanation on hover or focus that more active peers are needed for that particular comparison. Verinode does not state the specific number of peers required, only that the comparison isn't ready yet.
• Book size. Four figures, each shown alongside where this franchisee sits against the selected peer scope: commercial clients, commercial jobs (36mo), commercial billed (36mo), and collection rate (collected dollars divided by billed dollars, as a percentage).
• Cash cycle. Average days-to-pay on commercial jobs specifically, peer-compared the same way.
• Concentration risk, shown only when the franchisee has a top commercial client on record. Three figures: the top client's name, that client's 36-month billed dollars, and its share of the franchisee's total commercial book as a percentage. Underneath the percentage, a one-line read: "Single-client revenue risk, losing this account is structural" at the high end, "Watch concentration, top client is a meaningful share" in the middle, or "Healthy diversification across the commercial book" when the share is low. The concentration percentage itself is also peer-compared below that.
• Scope context footer. A line explaining what the current comparison is actually built from: a within-network read against the group's own active franchisees when there are enough of them, a note that the group's peer pool isn't large enough yet when there aren't, or, for Regional and National, a note that those industry-wide comparisons are still being built out for commercial metrics specifically.

If the overlay fails to load, it reads "Couldn't load this franchisee's commercial book," with a Close link. While it loads, it shows a skeleton header with "Loading…" underneath.

The privacy boundary

Both rows run through the same two account-level settings that govern every per-franchisee rollup surface on HQ (Commercial, Facilities, Fleet, Equipment), configured once under Settings, Group, Data posture.

• Entity model. On networks running as independently owned franchise locations (the default), every franchisee name across both rows is replaced with a stable anonymized label built from a short code tied to the franchisee's internal account, for example "Franchisee #A1B2." The same franchisee always gets the same label, everywhere on Commercial and on every visit, so a pattern is trackable over time without the label ever mapping back to a real business name. Networks configured as a single legal entity operating multiple company-owned locations see franchisee names as entered, since there's no separate business identity to protect in that case.
• Small-network suppression. When your network hasn't yet reached enough active franchisee memberships, both rows (along with Concentration Risk above them) are held back entirely rather than shown with anonymized names, because in a very small network, even an anonymized label attached to a metric can be worked out. In that state, a banner reading "Aggregate-only view" appears above the row stack, explaining that per-franchisee commercial tiles are suppressed to protect operator privacy, and pointing to Settings, Group, Data posture. The hero panel at the top of the page keeps showing its network-wide totals regardless, since a network-wide sum doesn't identify anyone. Both rows return automatically, with no action needed, once the network has grown past that point.

Neither guard applies to a network configured as a single legal entity: there's no separate operator identity to protect when it's all one company's own data.

How to use these rows

1. 1Start with Largest Commercial Books when you need one quotable proof point, for a recruitment conversation, a board slide, or a case study on why the commercial channel works in this network.
2. 2Scroll to All Franchisees for the complete standing: every franchisee's commercial book next to its retail book, in one ranked list.
3. 3Read the commercial-versus-retail split on All Franchisees tiles to spot franchisees who are strong on retail but haven't built out a commercial book yet, candidates for a targeted push, a shared playbook, or a program.
4. 4Click into any franchisee that stands out, high or low, to see its peer-compared detail before bringing it into a leadership or franchisee conversation.
5. 5Cross-check against Concentration Risk above these rows. A franchisee with a large commercial book and a high concentration percentage is a different story from one with a large, diversified book, open its overlay before drawing a conclusion either way.

Best-practice example

Say Largest Commercial Books shows a top franchisee at $210k commercial billed over 36 months, six clients, 28 jobs, with a property manager as its top client. Scrolling to All Franchisees confirms the same franchisee sitting first in the full roster, and shows a second franchisee just below it running an 18 commercial, 4 retail split with a slower 52-day average days-to-pay. Opening the top franchisee's overlay shows its commercial book is well above the peer median on the Group scope with a healthy, diversified concentration reading, strong material for a recruitment pitch. Opening the second franchisee's overlay shows its days-to-pay figure is also above its peer group's typical range, worth a support conversation about collections before it becomes a cash problem, not a recruitment story.

Related articles

• Commercial: your network's direct-B2B book: the full page, hero, and both cross-franchisee client rows above these two
• What HQ sees on Commercial, and what it never does: the full privacy-boundary detail behind the anonymization and suppression rules on this page
• The Accounts cluster: Carriers, TPAs, and Commercial: the shared tab strip this page lives under
• Carriers: your network's insurance-payer intelligence: the sibling Accounts page for insurance-claim revenue
• TPAs overview: the sibling Accounts page for claims administered on a carrier's behalf
• HQ overview: orientation to the HQ sidebar and what each section covers
• Network Health: the HQ command home this page's data feeds into
• HQ Benchmarks: the seven-tab industry-wide hub, a different, outside-in read from this network-only page
• Discovery Day: where recruitment-story material like Largest Commercial Books gets used

Data sources